Hotel Marketing and Sales Training

• Introduction to Hotel Marketing and Sales
• Overview of the hospitality industry
• Importance of marketing and sales in hotels
• Marketing Strategies for Hotels
• Digital marketing techniques
• Branding and positioning
• Customer relationship management
• Sales Techniques in the Hotel Industry
• Sales process and negotiation skills
• Revenue management strategies
• Cross-selling and upselling tactics
• Promotional Campaigns and Advertising
• Creating compelling marketing materials
• Social media marketing for hotels
• Measuring the effectiveness of marketing campaigns
• Customer Service and Guest Experience
• Importance of customer satisfaction in marketing
• Building guest loyalty through exceptional service
• Trends in Hotel Marketing and Sales
• Emerging technologies in the hospitality industry
• Sustainable practices in hotel marketing
• Adapting to changing consumer preference

FOR WHOM:
Sales Representative, Marketers, Managers, Heads of Departments, Sales Executive and other who perform related functions

1ST BATCH: Tuesday, January 13, 2026 — Friday, January 16, 2026.

2ND BATCH: Tuesday, May 5, 2026 — Friday, May 8, 2026.

3RD BATCH: Tuesday, September 1, 2026 — Friday, September 4, 2026.

The training methodology integrates lectures, interactive discussions, collaborative group exercises, and
illustrative examples. Participants will acquire a blend of theoretical insights and hands-on practical
experience, emphasizing the application of learned techniques. This approach ensures that attendees return
to their professional environments equipped with both the competence and self-assurance to effectively
implement the acquired skills in their responsibilities.