Hotel Revenue Management Fundamentals

Introduction to Hotel Revenue Management
• Definition and importance of revenue management in the hotel industry
• Historical development and evolution of revenue management
Demand Forecasting and Analysis
• Factors influencing hotel demand
• Techniques for forecasting hotel demand
• Analyzing historical data and market trends
Pricing Strategies and Tactics
• Pricing objectives and methods
• Dynamic pricing and rate fencing
• Competitor analysis and benchmarking
Inventory Management
• Overbooking and displacement costs
• Allocation of room inventory
• Channel management and distribution
Revenue Management Systems and Tools
• Revenue management software and tools
• Data collection and analysis
• Performance metrics and KPIs
Revenue Management Organization and Culture
• Organizational structure and roles
• Cross-functional collaboration
• Developing a revenue management culture
Case Studies and Best Practices
• Successful revenue management strategies
• Challenges and pitfalls in revenue management
• Adapting revenue management to different hotel segments

FOR WHOM:
This course is designed for hospitality managers, general managers, revenue managers, and other hospitality professionals responsible for the financial performance of their organization.

1ST BATCH: Tuesday, January 20, 2026 — Friday, January 23, 2026.

2ND BATCH: Tuesday, May 12, 2026 — Friday, May 15, 2026.

3RD BATCH: Tuesday, September 8, 2026 — Friday, September 11, 2026.

The training methodology integrates lectures, interactive discussions, collaborative group exercises, and
illustrative examples. Participants will acquire a blend of theoretical insights and hands-on practical
experience, emphasizing the application of learned techniques. This approach ensures that attendees return
to their professional environments equipped with both the competence and self-assurance to effectively
implement the acquired skills in their responsibilities.