Design Thinking for Business Innovation

Introduction to Design Thinking

• Overview of design thinking methodology
• The importance of human-centered design
• Key principles and stages of the design thinking process
• Examples of successful design thinking applications in business

Empathy and Problem Definition

• Techniques for gaining customer insights (e.g., interviews, surveys)
• Defining the problem through customer perspectives
• Identifying pain points and opportunities for innovation
• Creating personas and customer journey maps

Ideation and Prototyping

• Brainstorming and idea generation techniques
• Rapid prototyping for testing ideas
• Using low-fidelity prototypes to refine solutions
• Collaborative approaches to ideation and feedback

Testing and Implementation

• Methods for testing prototypes with real users
• Iterating based on feedback and refining solutions
• Integrating design thinking into business strategy
• Scaling innovative solutions within organizations

1ST BATCH: Tuesday, March 10, 2026 — Friday, March 13, 2026.

2ND BATCH: Tuesday, July 7, 2026 — Friday, July 10, 2026.

3RD BATCH: Tuesday, November 3, 2026 — Friday, November 6, 2026.

The training methodology integrates lectures, interactive discussions, collaborative group exercises, and
illustrative examples. Participants will acquire a blend of theoretical insights and hands-on practical
experience, emphasizing the application of learned techniques. This approach ensures that attendees return
to their professional environments equipped with both the competence and self-assurance to effectively
implement the acquired skills in their responsibilities.