Advanced Social Media Training

Overview of Social Media
• The Current Social Media Landscape – What is hot and what’s not?
• How to Keep-up with continuous changes in Social Media including Emerging Technologies, Automation and Avatars
• Choosing between the Raft of Social Media Options – platforms, channels and apps
• Choosing between the Wide Variety of Tools to Create Social Media Content including blogs, slides, video, infographics, quizzes and podcasts
• Demystifying Jargon and Following Online Etiquette
• Pitfalls and How to Avoid Them
• The Place of Social Media in Customer Relationships, Customer Service, Recruitment, Employee Engagement, Public Relations and Marketing

Building an Effective Social Media Strategy
• Analysing How Your Organisation Uses Social Media to Engage – What is working and what is not working?
• Understanding Who Wants to Connect with your Organisation on Social Media – What do they want to hear and what do you want to tell them?
• Developing Social Media Objectives and Proving They Deliver Business Benefits
• Creating a Balanced Portfolio of Social Media Channels to Reach Audiences
• Scheduling Social Media Activities so They Integrate with other Corporate Activities
• Monitoring and Measuring Social Media Activities to Demonstrate They are Effective

Reaching and Influencing Audiences
• Profiling Audiences and Targeting Influencers and Opinion Formers
• Creating an Emotional Connection with Humour, Human Interest and Storytelling
• Ensuring Relevance with Breaking News, Experiences and Personal Exchanges
• Reaching-out to Passive Audiences who lurk rather than engage
• Capitalising on Employees’ Social Influence through Word of Mouth and Personal Relationships
• Helping Employees to Become Effective Social Media Ambassadors

Creating Content that is Shareable and Shared
• Understanding What Makes Grabs Attention and Hooks People In
• How to Create Conversations and Drive Word of Mouth
• Tips to Create Engaging Content Audiences Find Interesting, Relevant and Useful
• Using a Precise to Structure Content and a Calendar to Timetable Publication
• Developing Great Visual Aids, Images and Videos that Go Viral
• Messaging that Works Across Multiple Channels and Drives Traffic to Your Ultimate Destination
• Creating Content that can be Adapted for Different Media and Channels
• Writing Skills Practice including Headline Writing and Finding the Best Tone of Voice

Searching & Listening Techniques
• Using Social Media for Research
• Monitoring What Competitors are Doing on Social Media
• Tapping into Trends and Current Themes
• Listening-in and Participating-in Conversations
• Choosing the Best Keywords and Hashtags
• Writing Great Comments and Captions on Instagram, et. al.
• When and How to Respond to Comments and Feedback

FOR WHOM:
Public Relations managers, Supervisors, Officers and Others who perform related functions both in public and private sector

1ST BATCH: Tuesday, April 14, 2026 — Friday, April 17, 2026.

2ND BATCH: Tuesday, August 4, 2026 — Friday, August 7, 2026.

3RD BATCH: Tuesday, December 1, 2026 — Friday, December 4, 2026.

The training methodology integrates lectures, interactive discussions, collaborative group exercises, and
illustrative examples. Participants will acquire a blend of theoretical insights and hands-on practical
experience, emphasizing the application of learned techniques. This approach ensures that attendees return
to their professional environments equipped with both the competence and self-assurance to effectively
implement the acquired skills in their responsibilities.