ADVANCED STRATEGIES FOR PUBLIC RELATIONS
Course Overview
• Develop a comprehensive understanding of advanced public relations strategies and techniques
• Analyze and evaluate the effectiveness of various PR campaigns and case studies
• Acquire skills in crisis management and reputation repair
• Learn to leverage social media and digital platforms for PR purposes
• Gain insights into global PR practices and cross-cultural communication
Training Format:In-class, Virtual, In-house
Location:Lagos, Accra, Nairobi, Kigali
Language:English, French
Nigeria Price:
₦300000
Int'l., (Nigeria) Price:
$1000
Ghana Price:
$4000
Kenya Price:
$5500
Rwanda Price:
$6000
Nigeria Price:₦300000
Int'l., (Nigeria) Price:
$1000
Ghana Price:
$4000
Kenya Price:
$4000
Rwanda Price:
$4000
Nigeria Price: ₦300000
Int'l., (Nigeria) Price:
$1000
Ghana Price: $4000
Kenya Price: $4000
Rwanda Price: $4000
Strategic Planning and Campaign Development
• Conducting situational analysis and SWOT assessment
• Setting measurable PR objectives and KPIs
• Developing integrated communication plans
• Budgeting and resource allocation
Media Relations and Influencer Outreach
• Building and maintaining media contacts
• Crafting compelling press releases and pitches
• Organizing press conferences and media events
• Identifying and collaborating with industry influencers
Crisis Communication and Reputation Management
• Anticipating and preparing for potential crises
• Developing crisis communication plans and protocols
• Responding to crises and mitigating damage
• Rebuilding and maintaining brand reputation
Social Media and Digital PR
• Leveraging social media platforms for PR purposes
• Developing social media content strategies
• Engaging with online communities and monitoring conversations
• Measuring the impact of digital PR campaigns
Global PR and Cross-Cultural Communication
• Understanding cultural differences and their impact on PR practices
• Adapting communication styles to different cultural contexts
• Collaborating with international PR teams and agencies
• Navigating global media landscapes and regulations
FOR WHOM:
Public Relations managers, Supervisors, Officers and Others who perform related functions both in public and private sector
1ST BATCH: Tuesday, February 17, 2026 — Friday, February 20, 2026.
2ND BATCH: Tuesday, June 16, 2026 — Friday, June 19, 2026.
3RD BATCH: Tuesday, October 13, 2026 — Friday, October 16, 2026.
The training methodology integrates lectures, interactive discussions, collaborative group exercises, and
illustrative examples. Participants will acquire a blend of theoretical insights and hands-on practical
experience, emphasizing the application of learned techniques. This approach ensures that attendees return
to their professional environments equipped with both the competence and self-assurance to effectively
implement the acquired skills in their responsibilities.
