Digital Listening: Monitoring Trends with AI for PR Success
Course Overview
- Understand the concept of digital listening and its role in public relations.
- Learn how AI tools can enhance the process of monitoring trends and public sentiment.
- Develop skills to interpret data from digital platforms for strategic PR decisions.
- Gain insights into how AI-driven insights can be used for real-time PR strategy adjustments.
Training Format:In-class, Virtual, In-house
Location:Lagos, Accra, Nairobi, Kigali
Language:English, French
Nigeria Price:
₦330000
Int'l., (Nigeria) Price:
$1000
Ghana Price:
$4000
Kenya Price:
$5500
Rwanda Price:
$6000
Nigeria Price:₦330000
Int'l., (Nigeria) Price:
$1000
Ghana Price:
$4000
Kenya Price:
$4000
Rwanda Price:
$4000
Nigeria Price: ₦330000
Int'l., (Nigeria) Price:
$1000
Ghana Price: $4000
Kenya Price: $4000
Rwanda Price: $4000
Introduction to Digital Listening in PR
- Definition and importance of digital listening in public relations.
- Key components of digital listening: social media, blogs, forums, news outlets.
- Overview of how AI tools analyze and interpret online conversations.
- Benefits of digital listening for PR professionals: crisis management, brand reputation, trend forecasting.
AI Tools and Platforms for Digital Listening
- Introduction to popular AI-powered tools for monitoring digital trends (e.g., Brandwatch, Talkwalker).
- How AI algorithms identify and categorize trends, sentiment, and engagement.
- Customizing AI tools to track specific keywords, demographics, and regions.
- Integrating AI tools with PR strategies and campaigns.
Interpreting Data and Gaining Insights
- Understanding data analytics and reports from AI tools.
- Identifying key trends, public sentiment, and emerging issues.
- Analyzing audience behavior and engagement across platforms.
- Turning insights into actionable PR strategies.
Using AI Insights for Real-Time PR Strategy Adjustments
- How to respond to trends and issues as they develop in real-time.
- Case studies of AI-driven PR strategies and their success.
- Integrating AI insights into press releases, media outreach, and social media content.
- Measuring the effectiveness of AI-informed PR strategies.
1ST BATCH: Tuesday, April 14, 2026 — Friday, April 17, 2026.
2ND BATCH: Tuesday, August 4, 2026 — Friday, August 7, 2026.
3RD BATCH: Tuesday, December 1, 2026 — Friday, December 4, 2026.
The training methodology integrates lectures, interactive discussions, collaborative group exercises, and
illustrative examples. Participants will acquire a blend of theoretical insights and hands-on practical
experience, emphasizing the application of learned techniques. This approach ensures that attendees return
to their professional environments equipped with both the competence and self-assurance to effectively
implement the acquired skills in their responsibilities.
