Managing and Leading Strategic Communication in Public Relations
Course Overview
• Understand the role of strategic communication in public relations.
• Develop skills in managing and leading effective communication strategies.
• Explore the importance of strategic planning in PR campaigns.
• Learn how to build and maintain relationships with key stakeholders.
• Enhance crisis communication management skills.
Training Format:In-class, Virtual, In-house
Location:Lagos, Accra, Nairobi, Kigali
Language:English, French
Nigeria Price:
₦299996
Int'l., (Nigeria) Price:
$1000
Ghana Price:
$4000
Kenya Price:
$5500
Rwanda Price:
$6000
Nigeria Price:₦299996
Int'l., (Nigeria) Price:
$1000
Ghana Price:
$4000
Kenya Price:
$4000
Rwanda Price:
$4000
Nigeria Price: ₦299996
Int'l., (Nigeria) Price:
$1000
Ghana Price: $4000
Kenya Price: $4000
Rwanda Price: $4000
• Introduction to Strategic Communication in Public Relations
• Defining strategic communication
• Importance in PR
• Managing Communication Strategies
• Planning and executing PR campaigns
• Monitoring and evaluating communication efforts
• Leadership in Public Relations
• Leading communication teams
• Setting strategic direction
• Stakeholder Relationship Management
• Identifying key stakeholders
• Building and maintaining relationships
• Crisis Communication
• Understanding crisis communication
• Developing crisis communication plans
FOR WHOM:
Public Relations managers, Supervisors, Officers and Others who perform related functions both in public and private sector
1ST BATCH: Tuesday, February 3, 2026 — Friday, February 6, 2026.
2ND BATCH: Tuesday, May 26, 2026 — Friday, May 29, 2026.
3RD BATCH: Tuesday, September 22, 2026 — Friday, September 25, 2026.
The training methodology integrates lectures, interactive discussions, collaborative group exercises, and
illustrative examples. Participants will acquire a blend of theoretical insights and hands-on practical
experience, emphasizing the application of learned techniques. This approach ensures that attendees return
to their professional environments equipped with both the competence and self-assurance to effectively
implement the acquired skills in their responsibilities.
