Navigating PR in the Age of Digital Disruption

Understanding Digital Disruption in Public Relations

• Definition and key drivers of digital disruption
• Changing media landscape and audience behavior
• Impact of social media and real-time communication on PR

Strategies for Adapting PR to Digital Trends

• Leveraging digital platforms for PR campaigns
• Incorporating influencer marketing and digital partnerships
• Using data analytics to inform PR strategies

Tools for Managing Online Reputation and Engagement

• Monitoring tools for online reputation management
• Techniques for handling PR crises in the digital space
• Best practices for audience engagement and brand positioning

Effective Storytelling and PR Campaigns in the Digital Age

• Crafting compelling stories for digital audiences
• Integrating multimedia content (videos, graphics, and blogs)
• Measuring the success of digital PR campaigns

1ST BATCH: Tuesday, March 10, 2026 — Friday, March 13, 2026.

2ND BATCH: Tuesday, July 7, 2026 — Friday, July 10, 2026.

3RD BATCH: Tuesday, November 10, 2026 — Friday, November 13, 2026.

The training methodology integrates lectures, interactive discussions, collaborative group exercises, and
illustrative examples. Participants will acquire a blend of theoretical insights and hands-on practical
experience, emphasizing the application of learned techniques. This approach ensures that attendees return
to their professional environments equipped with both the competence and self-assurance to effectively
implement the acquired skills in their responsibilities.