Public Relations and Successful Campaigns

• Introduction to Public Relations
• Definition and importance of PR
• Evolution of PR practices
• Role of PR in organizations
• Planning and Strategy Development
• Setting PR objectives
• Target audience identification
• Message development and positioning
• Media Relations
• Building media relationships
• Crafting press releases and media kits
• Managing media inquiries and interviews
• Digital PR and Social Media
• Utilizing social media for PR campaigns
• Online reputation management
• Monitoring and measuring PR efforts
• Crisis Communication
• Understanding crisis communication
• Developing crisis communication plans
• Handling PR crises effectively
• Campaign Evaluation and Measurement
• Key performance indicators in PR
• Evaluating campaign success
• Adjusting strategies based on feedback
• Ethics in Public Relations
• Ethical considerations in PR
• Maintaining transparency and credibility
• Case studies on ethical PR practices

FOR WHOM:
Public Relations managers, Supervisors, Officers and Others who perform related functions both in public and private sector

1ST BATCH: Tuesday, February 17, 2026 — Friday, February 20, 2026.

2ND BATCH: Tuesday, June 16, 2026 — Friday, June 19, 2026.

3RD BATCH: Tuesday, October 13, 2026 — Friday, October 16, 2026.

The training methodology integrates lectures, interactive discussions, collaborative group exercises, and
illustrative examples. Participants will acquire a blend of theoretical insights and hands-on practical
experience, emphasizing the application of learned techniques. This approach ensures that attendees return
to their professional environments equipped with both the competence and self-assurance to effectively
implement the acquired skills in their responsibilities.