Public Relations Fundamentals

• Introduction to Public Relations
• Definition and importance of public relations
• Historical overview of public relations
• Communication Fundamentals
• Understanding the communication process
• Types of communication channels
• Stakeholder Management
• Identifying key stakeholders
• Strategies for engaging with stakeholders
• Media Relations
• Building relationships with the media
• Crafting press releases and media kits
• Crisis Communication
• Planning for and managing crises
• Effective communication during crises
• Reputation Management
• Building and maintaining a positive reputation
• Strategies for handling reputation issues

FOR WHOM:
Public Relations managers, Supervisors, Officers and Others who perform related functions both in public and private sector

1ST BATCH: Tuesday, January 20, 2026 — Friday, January 23, 2026.

2ND BATCH: Tuesday, May 12, 2026 — Friday, May 15, 2026.

3RD BATCH: Tuesday, September 8, 2026 — Friday, September 11, 2026.

The training methodology integrates lectures, interactive discussions, collaborative group exercises, and
illustrative examples. Participants will acquire a blend of theoretical insights and hands-on practical
experience, emphasizing the application of learned techniques. This approach ensures that attendees return
to their professional environments equipped with both the competence and self-assurance to effectively
implement the acquired skills in their responsibilities.