Public Relations Protocol and Etiquette

• Importance of Protocol and Etiquette in Public Relations
• Definition and significance of protocol and etiquette
• Impact on professional relationships and reputation management
• Key Elements of Protocol
• Dress code and grooming standards
• Business card exchange and introductions
• Meeting and event etiquette
• Communication Etiquette
• Verbal and non-verbal communication skills
• Email and phone etiquette
• Handling difficult conversations with diplomacy
• Social Media and Online Etiquette
• Best practices for social media engagement
• Managing online reputation and crisis communication
• International Protocol and Cultural Sensitivity
• Understanding cultural differences in communication and behavior
• Protocol considerations when working with international clients or partners
• Crisis Management and Protocol
• Maintaining professionalism and composure in challenging situations
• Implementing protocol during crisis communication
• Networking and Relationship Building
• Strategies for effective networking
• Building and maintaining professional relationships through proper etiquette
• Personal Branding and Image Management
• Creating a positive personal brand through etiquette
• Image management in public relations
• Case Studies and Practical Applications
• Real-world examples of successful protocol and etiquette practices
• Role-playing exercises to apply learned concepts in various scenarios

FOR WHOM:
Public Relations managers, Supervisors, Officers and Others who perform related functions both in public and private sector

1ST BATCH: Tuesday, January 20, 2026 — Friday, January 23, 2026.

2ND BATCH: Tuesday, May 19, 2026 — Friday, May 22, 2026.

3RD BATCH: Tuesday, September 15, 2026 — Friday, September 18, 2026.

The training methodology integrates lectures, interactive discussions, collaborative group exercises, and
illustrative examples. Participants will acquire a blend of theoretical insights and hands-on practical
experience, emphasizing the application of learned techniques. This approach ensures that attendees return
to their professional environments equipped with both the competence and self-assurance to effectively
implement the acquired skills in their responsibilities.