Using Data Analytics to Shape PR Campaigns

Introduction to Data Analytics in PR

• Importance of data in modern PR campaigns
• Types of data: qualitative vs quantitative insights
• Tools for gathering and analyzing PR data

Analyzing Audience and Market Trends

• Identifying target audiences using analytics
• Tracking audience behavior and sentiment
• Leveraging social listening tools and platforms

Data-Driven Campaign Design

• Setting measurable objectives based on data insights
• Using analytics to inform campaign messaging and channels
• Tools for predictive analysis and campaign planning

Measuring Campaign Impact and Performance

• Key performance indicators (KPIs) for PR campaigns
• Analytics dashboards and reporting tools
• Evaluating ROI and refining future campaigns

1ST BATCH: Monday, March 16, 2026 — Thursday, March 19, 2026.

2ND BATCH: Tuesday, July 14, 2026 — Friday, July 17, 2026.

3RD BATCH: Tuesday, November 10, 2026 — Friday, November 13, 2026.

The training methodology integrates lectures, interactive discussions, collaborative group exercises, and
illustrative examples. Participants will acquire a blend of theoretical insights and hands-on practical
experience, emphasizing the application of learned techniques. This approach ensures that attendees return
to their professional environments equipped with both the competence and self-assurance to effectively
implement the acquired skills in their responsibilities.