Advanced Skills Improvement Course for Sales and Marketing Managers

Market Planning:
• Understand the importance of market planning in achieving business goals.
• Learn how to develop a market plan aligned with business objectives.
• Explore different market planning strategies and their application in various industries.
Market Audit:
• Learn the process of conducting a market audit to assess market conditions and trends.
• Identify key components of a market audit, including market analysis and competitor analysis.
• Develop skills in analyzing market data and deriving actionable insights.
Benchmarking:
• Understand the concept of benchmarking and its role in improving business performance.
• Learn how to identify benchmarks and best practices in your industry.
• Explore different types of benchmarking (e.g., competitive benchmarking, process benchmarking) and their applications.
Analyzing Market Trends:
• Develop skills in analyzing and interpreting market trends and their implications.
• Learn how to use market research tools and techniques to gather and analyze market data.
• Apply market trend analysis to make informed business decisions.
Strategic Marketing Planning:
• Learn how to develop a strategic marketing plan that aligns with market insights.
• Understand the components of a marketing plan, including segmentation, targeting, and positioning.
• Explore case studies and examples of successful strategic marketing planning.
Implementing Market Strategies:
• Develop skills in implementing market strategies to achieve competitive advantage.
• Learn how to monitor and evaluate the effectiveness of marketing strategies.
• Understand the importance of agility and adaptability in responding to market changes.
Measuring Market Performance:
• Learn how to measure and evaluate market performance using key performance indicators (KPIs).
• Develop skills in tracking market share, customer satisfaction, and other relevant metrics.
• Explore tools and techniques for analyzing market performance data.
Continuous Improvement and Innovation:
• Foster a culture of continuous improvement and innovation in market planning and strategy.
• Learn how to identify opportunities for innovation and growth in the marketplace.
• Explore case studies and examples of companies that have successfully innovated their market strategies.
Ethical Considerations in Market Planning:
• Understand the ethical implications of market planning and strategy.
• Learn how to conduct market research and analysis ethically and responsibly.
• Explore best practices for maintaining integrity and transparency in market practices.
Case Studies and Practical Applications:
• Analyze real-world case studies and examples of effective market planning, audit, and benchmarking.
• Apply theoretical knowledge to practical scenarios and develop problem-solving skills.
• Discuss challenges and solutions in market planning and strategy implementation.

FOR WHOM:
Sales analyst, account managers, sales managers, marketing professionals and others who perform related functions.

1ST BATCH: Tuesday, January 13, 2026 — Friday, January 16, 2026.

2ND BATCH: Tuesday, May 5, 2026 — Friday, May 8, 2026.

3RD BATCH: Tuesday, September 1, 2026 — Friday, September 4, 2026.

The training methodology integrates lectures, interactive discussions, collaborative group exercises, and
illustrative examples. Participants will acquire a blend of theoretical insights and hands-on practical
experience, emphasizing the application of learned techniques. This approach ensures that attendees return
to their professional environments equipped with both the competence and self-assurance to effectively
implement the acquired skills in their responsibilities.