Fundamentals of Marketing: Essential Concepts and Strategies

Fundamental Concepts of Marketing
• Overview of marketing and its importance
• Evolution of marketing concepts
• Marketing vs. sales vs. branding
Market Segmentation and Targeting
• Importance of market segmentation
• Types of market segmentation (demographic, psychographic, behavioral, geographic)
• Targeting strategies
Understanding Consumer Behavior
• Factors influencing consumer behavior
• Consumer decision-making process
• Customer relationship management (CRM)
Product and Service Management
• Product vs. service marketing
• Product life cycle management
• Branding and brand management
Pricing Strategies
• Pricing objectives
• Pricing methods (cost-based pricing, value-based pricing, competition-based pricing)
• Pricing strategies and tactics
Distribution Channels
• Importance of distribution channels
• Types of distribution channels (direct vs. indirect)
• Channel management and logistics
Promotional Strategies
• Integrated marketing communications (IMC)
• Advertising and public relations (PR)
• Sales promotion and personal selling
Digital Marketing Fundamentals
• Overview of digital marketing
• Social media marketing
• Search engine optimization (SEO) and search engine marketing (SEM)
Market Research and Analysis
• Importance of market research
• Types of market research (qualitative vs. quantitative)
• Data collection and analysis techniques
Ethics and Social Responsibility in Marketing
• Ethical considerations in marketing
• Social responsibility and sustainability
• Corporate social responsibility (CSR) initiatives
Case Studies and Practical Applications
• Real-world examples illustrating fundamental marketing concepts and strategies
• Analysis of successful marketing campaigns and their impact

FOR WHOM:
Marketing & Sales Personnel

1ST BATCH: Tuesday, February 3, 2026 — Friday, February 6, 2026.

2ND BATCH: Tuesday, May 26, 2026 — Friday, May 29, 2026.

3RD BATCH: Tuesday, September 22, 2026 — Friday, September 25, 2026.

The training methodology integrates lectures, interactive discussions, collaborative group exercises, and
illustrative examples. Participants will acquire a blend of theoretical insights and hands-on practical
experience, emphasizing the application of learned techniques. This approach ensures that attendees return
to their professional environments equipped with both the competence and self-assurance to effectively
implement the acquired skills in their responsibilities.