Sales and Marketing Analytics
Course Overview
- Equip participants with tools and techniques for analyzing sales and marketing data.
- Enhance decision-making through data-driven insights.
- Explore predictive analytics and customer behavior modeling.
- Understand key performance metrics and their role in optimizing strategies.
Training Format:In-class, Virtual, In-house
Location:Lagos, Accra, Nairobi, Kigali
Language:English, French
Nigeria Price:
₦300000
Int'l., (Nigeria) Price:
$1000
Ghana Price:
$4000
Kenya Price:
$5500
Rwanda Price:
$6000
Nigeria Price:₦300000
Int'l., (Nigeria) Price:
$1000
Ghana Price:
$4000
Kenya Price:
$4000
Rwanda Price:
$4000
Nigeria Price: ₦300000
Int'l., (Nigeria) Price:
$1000
Ghana Price: $4000
Kenya Price: $4000
Rwanda Price: $4000
Introduction to Sales and Marketing Analytics
- Importance of analytics in sales and marketing
- Overview of data types and sources
- Key challenges in sales and marketing analytics
- Tools and software for data analysis
Data Analysis Techniques
- Descriptive and diagnostic analytics
- Data visualization and dashboard creation
- Analyzing customer segmentation and profiles
- Identifying trends and patterns in sales data
Predictive Analytics and Modeling
- Forecasting sales and revenue
- Customer lifetime value analysis
- Behavioral analytics and churn prediction
- Application of machine learning in marketing analytics
Key Metrics and Strategy Optimization
- Understanding sales performance metrics
- Marketing campaign analysis and ROI measurement
- Optimizing pricing and promotional strategies
- Aligning analytics with business objectives
1ST BATCH: Tuesday, April 7, 2026 — Friday, April 10, 2026.
2ND BATCH: Tuesday, July 28, 2026 — Friday, July 31, 2026.
3RD BATCH: Tuesday, November 24, 2026 — Friday, November 27, 2026.
The training methodology integrates lectures, interactive discussions, collaborative group exercises, and
illustrative examples. Participants will acquire a blend of theoretical insights and hands-on practical
experience, emphasizing the application of learned techniques. This approach ensures that attendees return
to their professional environments equipped with both the competence and self-assurance to effectively
implement the acquired skills in their responsibilities.
