ADVANCED STRATEGIES FOR PUBLIC RELATIONS

Course Objectives
• Develop a comprehensive understanding of advanced public relations strategies and techniques
• Analyze and evaluate the effectiveness of various PR campaigns and case studies
• Acquire skills in crisis management and reputation repair
• Learn to leverage social media and digital platforms for PR purposes
• Gain insights into global PR practices and cross-cultural communication
Course Content
Strategic Planning and Campaign Development
• Conducting situational analysis and SWOT assessment
• Setting measurable PR objectives and KPIs
• Developing integrated communication plans
• Budgeting and resource allocation
Media Relations and Influencer Outreach
• Building and maintaining media contacts
• Crafting compelling press releases and pitches
• Organizing press conferences and media events
• Identifying and collaborating with industry influencers
Crisis Communication and Reputation Management
• Anticipating and preparing for potential crises
• Developing crisis communication plans and protocols
• Responding to crises and mitigating damage
• Rebuilding and maintaining brand reputation
Social Media and Digital PR
• Leveraging social media platforms for PR purposes
• Developing social media content strategies
• Engaging with online communities and monitoring conversations
• Measuring the impact of digital PR campaigns
Global PR and Cross-Cultural Communication
• Understanding cultural differences and their impact on PR practices
• Adapting communication styles to different cultural contexts
• Collaborating with international PR teams and agencies
• Navigating global media landscapes and regulations

FOR WHOM:
Public Relations managers, Supervisors, Officers and Others who perform related functions both in public and private sector

Methodology
The training methodology integrates lectures, interactive discussions, collaborative group exercises, and illustrative examples. Participants will acquire a blend of theoretical insights and hands-on practical experience, emphasizing the application of learned techniques. This approach ensures that attendees return to their professional environments equipped with both the competence and self-assurance to effectively implement the acquired skills in their responsibilities.
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DATE:
1ST BATCH: 4th – 7th Mar, 2025
2ND BATCH: 15th – 18th July, 2025
3RD BATCH: 11th – 14th Nov, 2025