Business Strategy for PR Managers

Objectives:
• Understand the role of business strategy in public relations management
• Develop strategic thinking skills for effective PR planning and execution
• Learn how to align PR strategies with overall business goals
• Explore case studies and best practices in strategic PR management
Course Content:
• Introduction to Business Strategy in PR
• Importance of strategic planning in PR
• Relationship between PR and business strategy
• Strategic Thinking Skills for PR Managers
• Analyzing market trends and competitor strategies
• Identifying PR opportunities and challenges
• Aligning PR Strategies with Business Goals
• Integrating PR into the overall business strategy
• Setting measurable PR objectives and KPIs
• Case Studies and Best Practices in Strategic PR Management
• Examining successful PR strategies in different industries
• Learning from PR campaign failures and successes

FOR WHOM:
Public Relations managers, Supervisors, Officers and Others who perform related functions both in public and private sector

Methodology
The training methodology integrates lectures, interactive discussions, collaborative group exercises, and illustrative examples. Participants will acquire a blend of theoretical insights and hands-on practical experience, emphasizing the application of learned techniques. This approach ensures that attendees return to their professional environments equipped with both the competence and self-assurance to effectively implement the acquired skills in their responsibilities.

DATE:
1ST BATCH: 14th – 17th Apr, 2025
2ND BATCH: 19th – 22nd Aug, 2025
3RD BATCH: 9th – 12th Dec, 2025