Customer-Centric Selling

Objectives

• Understand the principles of customer-centric selling and its importance in modern sales.
• Develop skills to identify and align with customer needs and expectations.
• Learn strategies for building trust and fostering long-term customer relationships.
• Enhance techniques for delivering value-driven sales presentations and solutions.

Content

Principles of Customer-Centric Selling

• Understanding customer-centricity in sales
• Differentiating product-focused vs. customer-focused approaches
• The role of empathy and active listening in sales
• Building a customer-first mindset within the sales team

Identifying and Aligning with Customer Needs

• Conducting effective needs analysis
• Leveraging customer data for personalized selling
• Addressing customer pain points with tailored solutions
• Aligning product benefits with customer goals

Building Trust and Long-Term Relationships

• Establishing credibility through transparent communication
• Strategies for managing customer objections
• Follow-up techniques to enhance customer satisfaction
• Maintaining loyalty through consistent value delivery

Delivering Value-Driven Sales Solutions

• Crafting impactful sales presentations
• Demonstrating ROI and value propositions effectively
• Utilizing storytelling to connect with customers
• Closing sales with a focus on customer success

DATE:

1ST BATCH:        7th – 10th Apr, 2026       

2ND BATCH:      28th – 31st Jul, 2026 

3RD BATCH:       24th – 27th Nov, 2026