Customer Profiling Techniques and Procedures

Objective:
• Equip participants with the knowledge and skills to effectively profile customers for targeted marketing and service delivery.
• Understand the importance of customer profiling in enhancing customer satisfaction and loyalty.
• Learn practical techniques and procedures for conducting customer profiling effectively.
Course Content:
Introduction to Customer Profiling
• Overview of customer profiling and its significance in business
• Understanding customer behavior and preferences
Data Collection Methods
• Techniques for collecting customer data
• Ethical considerations in data collection
Data Analysis and Segmentation
• Analyzing customer data to identify patterns and trends
• Segmenting customers based on demographic, psychographic, and behavioral factors
Building Customer Personas
• Developing detailed customer personas based on data analysis
• Creating profiles that reflect typical customer characteristics and behaviors
Customer Journey Mapping
• Mapping out the customer journey based on customer personas
• Identifying touchpoints and interactions throughout the customer lifecycle
Applications of Customer Profiling
• Using customer profiles to personalize marketing campaigns
• Tailoring products and services to meet customer needs
Implementing Customer Profiling Strategies
• Integrating customer profiling into business processes
• Training staff on the importance and use of customer profiles
Measuring Effectiveness
• Evaluating the success of customer profiling initiatives
• Monitoring customer satisfaction and loyalty metrics
Case Studies and Best Practices
• Examining successful examples of customer profiling in various industries
• Learning from best practices to optimize customer profiling efforts

FOR WHOM:
Marketing & Sales Personnel

Methodology
The training methodology integrates lectures, interactive discussions, collaborative group exercises, and illustrative examples. Participants will acquire a blend of theoretical insights and hands-on practical experience, emphasizing the application of learned techniques. This approach ensures that attendees return to their professional environments equipped with both the competence and self-assurance to effectively implement the acquired skills in their responsibilities.

DATE:

1ST BATCH:        28th – 30th Apr,                 2025      

2ND BATCH:       12th – 15th Aug,               2025

3RD BATCH:       9th – 12th Dec,                  2025