Objective:
• Equip participants with the strategies and secrets necessary to excel in sales management.
• Provide practical insights and techniques for enhancing sales team performance and achieving targets.
• Foster leadership skills and mindset essential for effective sales management.
Course Content:
Understanding Sales Management
• Gain a comprehensive understanding of the role and responsibilities of a sales manager.
• Explore the importance of sales management in driving business growth and profitability.
Developing Effective Sales Strategies
• Learn how to develop and implement effective sales strategies aligned with organizational goals.
• Understand the principles of strategic sales planning and execution.
Motivating and Leading Sales Teams
• Explore motivational techniques to inspire and empower sales teams.
• Develop leadership skills to effectively lead and manage a sales team.
Coaching and Training Sales Professionals
• Learn how to coach and mentor sales professionals to achieve peak performance.
• Understand the importance of continuous training and skill development in sales.
Performance Evaluation and Metrics
• Explore methods for measuring sales performance and tracking key metrics.
• Learn how to analyze sales data to identify trends and areas for improvement.
Effective Communication and Relationship Building
• Enhance communication skills for building strong relationships with clients and team members.
• Explore techniques for effective negotiation and conflict resolution in sales management.
Adapting to Market Changes and Trends
• Understand how to adapt sales strategies to changing market conditions and trends.
• Explore innovative approaches to stay ahead of competitors and maximize sales opportunities.
Using Technology in Sales Management
• Utilize technology tools and CRM systems to streamline sales processes and improve efficiency.
• Learn best practices for leveraging technology in sales forecasting and pipeline management.
Ethics and Compliance in Sales
• Understand ethical considerations and legal compliance in sales management.
• Explore strategies for maintaining integrity and trust in sales practices.
FOR WHOM:
Marketing & Sales Personnel
Methodology
The training methodology integrates lectures, interactive discussions, collaborative group exercises, and illustrative examples. Participants will acquire a blend of theoretical insights and hands-on practical experience, emphasizing the application of learned techniques. This approach ensures that attendees return to their professional environments equipped with both the competence and self-assurance to effectively implement the acquired skills in their responsibilities.
DATE:
1ST BATCH: 4th – 7th Mar, 2025
2ND BATCH: 17th – 20th June, 2025
3RD BATCH: 21st – 24th Oct 2025
25, Queen street, Alagomeji Bus Stop, Yaba, Lagos