Design Thinking for Business Innovation

Objectives

• Understand the principles and process of design thinking.
• Learn how to apply design thinking to solve complex business challenges.
• Develop skills to foster creativity and innovation within organizations.
• Explore how to integrate customer-centric approaches into business strategy.

Content

Introduction to Design Thinking

• Overview of design thinking methodology
• The importance of human-centered design
• Key principles and stages of the design thinking process
• Examples of successful design thinking applications in business

Empathy and Problem Definition

• Techniques for gaining customer insights (e.g., interviews, surveys)
• Defining the problem through customer perspectives
• Identifying pain points and opportunities for innovation
• Creating personas and customer journey maps

Ideation and Prototyping

• Brainstorming and idea generation techniques
• Rapid prototyping for testing ideas
• Using low-fidelity prototypes to refine solutions
• Collaborative approaches to ideation and feedback

Testing and Implementation

• Methods for testing prototypes with real users
• Iterating based on feedback and refining solutions
• Integrating design thinking into business strategy
• Scaling innovative solutions within organizations

DATE:

1ST BATCH:        10th – 13th Mar, 2026       

2ND BATCH:       7th – 10th Jul, 2026 

3RD BATCH:       3rd – 6th Nov, 2026