Developing and Implementing Strategic Marketing Plans

Objectives:
• Understand the importance of strategic marketing planning
• Learn how to develop a comprehensive marketing plan
• Explore strategies for effective implementation of marketing plans
• Gain insights into measuring and evaluating marketing plan performance
Course Content:
• Introduction to Strategic Marketing Planning
• Importance of strategic marketing planning
• Key components of a marketing plan
• Market Analysis and Research
• Conducting market research
• Analyzing market trends and competition
• Setting Marketing Objectives and Strategies
• Defining clear marketing objectives
• Developing effective marketing strategies
• Marketing Mix and Tactics
• Understanding the 4Ps of marketing
• Selecting appropriate tactics for each element of the marketing mix
• Budgeting and Resource Allocation
• Allocating resources effectively
• Creating a marketing budget
• Implementation and Execution
• Rolling out the marketing plan
• Monitoring progress and making adjustments as needed
• Evaluation and Performance Measurement
• Measuring the success of the marketing plan
• Analyzing key performance indicators
• Case Studies and Best Practices
• Examining successful marketing plans
• Learning from real-world examples
• Future Trends in Strategic Marketing
• Exploring emerging trends in marketing
• Adapting strategies for future success

FOR WHOM:
Public Relations managers, Supervisors, Officers and Others who perform related functions both in public and private sector

Methodology
The training methodology integrates lectures, interactive discussions, collaborative group exercises, and illustrative examples. Participants will acquire a blend of theoretical insights and hands-on practical experience, emphasizing the application of learned techniques. This approach ensures that attendees return to their professional environments equipped with both the competence and self-assurance to effectively implement the acquired skills in their responsibilities.

DATE:
1ST BATCH: 25th – 28th Feb, 2025
2ND BATCH: 1st – 4th July, 2025
3RD BATCH: 4th – 7th Nov, 2025