Digital Marketer Training

Objective:
• Equip participants with essential skills and knowledge in digital marketing.
• Provide practical insights and strategies for effective digital marketing campaigns.
• Prepare participants to leverage digital tools and platforms to achieve marketing goals.
Course Content:
Digital Marketing Fundamentals
• Understand the basics of digital marketing and its importance in today’s business landscape.
• Explore the evolution of digital marketing and current trends.
Website Design and Optimization
• Learn the principles of website design and user experience (UX) optimization.
• Understand how to create user-friendly and conversion-optimized websites.
Search Engine Optimization (SEO)
• Gain insights into SEO techniques to improve website visibility and organic search rankings.
• Learn how to conduct keyword research and optimize content for search engines.
Content Marketing Strategy
• Develop a content marketing strategy that resonates with target audiences.
• Learn how to create engaging content across various digital platforms.
Social Media Marketing
• Explore social media platforms and understand their role in digital marketing.
• Learn how to create and manage effective social media marketing campaigns.
Email Marketing
• Understand the fundamentals of email marketing and its role in the digital marketing mix.
• Learn how to create compelling email campaigns and optimize for conversion.
Pay-Per-Click (PPC) Advertising
• Gain practical knowledge of PPC advertising on platforms like Google Ads and Facebook Ads.
• Learn how to set up campaigns, manage budgets, and optimize for performance.
Digital Analytics and Reporting
• Explore tools and techniques for digital marketing analytics.
• Learn how to interpret data and optimize campaigns based on insights.
Mobile Marketing
• Understand the importance of mobile marketing and strategies for mobile optimization.
• Learn how to create mobile-friendly content and leverage mobile advertising platforms.
Digital Marketing Strategy and Planning
• Develop a comprehensive digital marketing strategy aligned with business objectives.
• Learn how to plan, execute, and evaluate digital marketing campaigns effectively.
Emerging Trends in Digital Marketing
• Stay updated with the latest trends and technologies in digital marketing.
• Explore innovative strategies and case studies from industry leaders.
Capstone Project: Digital Marketing Campaign
• Apply knowledge and skills acquired throughout the course to develop and present a digital marketing campaign.
• Receive feedback and guidance from instructors to enhance campaign effectiveness.

FOR WHOM:
Online Marketers, Customer Service Managers/Staff, Sales Representatives, Admin Managers/Officers, Marketers, Supervisors, Team Leaders in various segments of the organization in both the Public and Private Sectors.

Methodology
The training methodology integrates lectures, interactive discussions, collaborative group exercises, and illustrative examples. Participants will acquire a blend of theoretical insights and hands-on practical experience, emphasizing the application of learned techniques. This approach ensures that attendees return to their professional environments equipped with both the competence and self-assurance to effectively implement the acquired skills in their responsibilities.

DATE:
1ST BATCH:        11th – 14th Mar,               2025      

2ND BATCH:       24th – 27th June,              2025
3RDBATCH:        21st – 24th Oct,                 2025