EFFECTIVE PUBLIC RELATIONS

Course Objectives:
• Understand the fundamental principles and practices of public relations
• Develop effective communication strategies for various stakeholders
• Learn how to manage and respond to public relations crises
• Gain skills in media relations and press release writing
• Explore the role of social media in public relations
• Understand the importance of corporate social responsibility and reputation management
Course Content:
Introduction to Public Relations
• Definition and scope of public relations
• The evolution of public relations
• The role of public relations in organizations
Stakeholder Engagement
• Identifying and understanding key stakeholders
• Developing effective communication channels
• Fostering positive relationships with stakeholders
Communication Strategies
• Crafting compelling messages
• Selecting appropriate communication channels
• Integrating traditional and digital media
Crisis Management
• Recognizing and assessing potential crises
• Developing crisis communication plans
• Implementing effective crisis response strategies
Media Relations
• Building relationships with media professionals
• Crafting effective press releases and media pitches
• Conducting successful media interviews
Social Media in Public Relations
• Leveraging social media platforms for PR campaigns
• Developing a social media strategy
• Monitoring and responding to online conversations
Reputation Management
• Importance of corporate reputation
• Strategies for building and maintaining a positive reputation
• Corporate social responsibility and its impact on reputation

FOR WHOM:
Public Relations managers, Supervisors, Officers and Others who perform related functions both in public and private sector

Methodology
The training methodology integrates lectures, interactive discussions, collaborative group exercises, and illustrative examples. Participants will acquire a blend of theoretical insights and hands-on practical experience, emphasizing the application of learned techniques. This approach ensures that attendees return to their professional environments equipped with both the competence and self-assurance to effectively implement the acquired skills in their responsibilities.

DATE:
1ST BATCH: 8th – 11th Apr, 2025
2ND BATCH: 12th – 15^th Aug, 2025
3RD BATCH: 2nd – 5th Dec,, 2025