Objectives:
• Gain a comprehensive understanding of event and conference management principles
• Develop skills to plan, organize, and execute successful events and conferences
• Learn effective strategies for marketing and promoting events
Course Content:
• Introduction to Event and Conference Management
• Overview of the event industry
• Distinction between events and conferences
• Planning and Organizing Events
• Budgeting and financial management
• Venue selection and logistics
• Marketing and Promotion Strategies
• Creating event concepts and themes
• Utilizing social media and digital marketing
• On-site Management and Execution
• Coordination with vendors and suppliers
• Managing event logistics and emergencies
• Post-Event Evaluation and Analysis
• Assessing event success and attendee feedback
• Identifying areas for improvement and future planning
Methodology
The training methodology integrates lectures, interactive discussions, collaborative group exercises, and illustrative examples. Participants will acquire a blend of theoretical insights and hands-on practical experience, emphasizing the application of learned techniques. This approach ensures that attendees return to their professional environments equipped with both the competence and self-assurance to effectively implement the acquired skills in their responsibilities
DATE:
1ST BATCH: 11th – 14th Feb, 2025
2ND BATCH: 17th – 20th June, 2025
3RD BATCH: 28th – 31st Oct, 2025
25, Queen street, Alagomeji Bus Stop, Yaba, Lagos