Objective:
• Equip sales professionals with advanced techniques for achieving high-impact sales.
• Enhance skills in prospecting, negotiating, and closing deals.
• Improve understanding of customer psychology and effective communication strategies.
• Develop a strategic approach to sales planning and execution.
• Foster continuous improvement and adaptability in a dynamic sales environment.
Course Content:
Understanding the Sales Process
• Overview of the sales cycle from prospecting to closing
• Key stages and their importance in achieving sales success
Prospecting and Lead Generation
• Techniques for identifying and qualifying potential leads
• Strategies for effective outreach and engagement
Building Rapport and Trust
• Methods for establishing trust and credibility with prospects
• Importance of empathy and active listening in sales
Customer Needs Analysis
• Approaches to understanding customer needs and pain points
• Effective questioning techniques to uncover true needs
Presenting Solutions and Value Proposition
• Crafting compelling sales presentations
• Communicating value and differentiating from competitors
Handling Objections
• Common objections and how to address them
• Techniques for turning objections into opportunities
Negotiation Skills
• Principles of successful negotiation in sales
• Strategies for achieving win-win outcomes
Closing Techniques
• Effective closing methods and when to use them
• Recognizing buying signals and sealing the deal
Post-Sale Relationship Management
• Importance of follow-up and customer retention
• Strategies for nurturing long-term relationships
Leveraging Technology in Sales
• Utilizing CRM systems and sales tools for efficiency
• Role of digital marketing and social media in sales
Continuous Improvement and Adaptability
• Keeping up with industry trends and best practices
• Techniques for self-assessment and skill development
Sales Performance Metrics and Analysis
• Key performance indicators (KPIs) for sales success
• Using data to inform and improve sales strategies
FOR WHOM:
Sales analyst, account managers, sales managers, marketing professionals and others who perform related functions.
Methodology
The training methodology integrates lectures, interactive discussions, collaborative group exercises, and illustrative examples. Participants will acquire a blend of theoretical insights and hands-on practical experience, emphasizing the application of learned techniques. This approach ensures that attendees return to their professional environments equipped with both the competence and self-assurance to effectively implement the acquired skills in their responsibilities.
DATE:
1ST BATCH: 21st – 24th Jan, 2025
2ND BATCH: 20th – 23rd May, 2025
3RD BATCH: 1st – 4th Sept, 2025
25, Queen street, Alagomeji Bus Stop, Yaba, Lagos