Introduction to Marketing Seminar

Objective:
• Provide participants with a foundational understanding of marketing principles and concepts.
• Equip participants with practical knowledge and skills to apply basic marketing strategies.
• Prepare participants to comprehend the role of marketing in business and organizational success.
Course Content:
Introduction to Marketing
• Definition and Scope of Marketing: Understanding what marketing is and its importance in business.
• Marketing Concepts: Exploring key marketing concepts such as the marketing mix (4 Ps), segmentation, targeting, and positioning.
• Evolution of Marketing: Tracing the development of marketing from traditional to modern practices.
Understanding Consumer Behavior
• Consumer Decision-Making Process: Analyzing how consumers make purchasing decisions.
• Factors Influencing Consumer Behavior: Exploring psychological, social, and cultural factors that influence consumer choices.
Market Research and Analysis
• Introduction to Market Research: Understanding the importance of market research in developing effective marketing strategies.
• Methods of Data Collection: Exploring various methods of data collection, including surveys, interviews, and focus groups.
• Data Analysis Techniques: Introduction to basic data analysis techniques used in market research.
Strategic Marketing Planning
• Developing a Marketing Strategy: Steps involved in developing a marketing strategy.
• SWOT Analysis: Conducting a SWOT (Strengths, Weaknesses, Opportunities, Threats) analysis.
• Setting Marketing Objectives and Goals: Defining clear objectives and goals for marketing campaigns.
Digital Marketing Basics
• Introduction to Digital Marketing: Understanding the impact of digital technologies on marketing practices.
• Social Media Marketing: Exploring the role of social media platforms in marketing strategies.
• Content Marketing: Understanding the importance of content in digital marketing efforts.
Marketing Ethics and Sustainability
• Ethical Considerations in Marketing: Discussing ethical issues related to marketing practices.
• Sustainability in Marketing: Understanding the role of sustainability in shaping modern marketing strategies.
Integrated Marketing Communications
• Introduction to IMC: Understanding integrated marketing communications and its components.
• Advertising and Promotion: Exploring different advertising and promotional techniques.
• Public Relations: Understanding the role of PR in managing and enhancing brand reputation.
Measuring Marketing Performance
• Key Performance Indicators (KPIs): Identifying and measuring KPIs to evaluate marketing effectiveness.
• ROI in Marketing: Understanding return on investment (ROI) and its importance in assessing marketing efforts.
Emerging Trends in Marketing
• Technological Innovations: Exploring how technology is reshaping marketing practices.
• Globalization and International Marketing: Understanding the impact of globalization on marketing strategies.

Methodology
The training methodology integrates lectures, interactive discussions, collaborative group exercises, and illustrative examples. Participants will acquire a blend of theoretical insights and hands-on practical experience, emphasizing the application of learned techniques. This approach ensures that attendees return to their professional environments equipped with both the competence and self-assurance to effectively implement the acquired skills in their responsibilities.

DATE:
1ST BATCH:        11th – 14th Mar,               2025      

2ND BATCH:       24th – 27th June,              2025
3RDBATCH:        21st – 24th Oct,                 2025