Market Planning, Market Audit, and Benchmarking

Objective:
• Gain a comprehensive understanding of market planning, market audit, and benchmarking concepts.
• Develop practical skills in conducting market audits and benchmarking analysis.
• Learn how to develop effective market plans to achieve business objectives.
Course Content:
Market Planning:
• Understand the importance of market planning in achieving business goals.
• Learn how to develop a market plan aligned with business objectives.
• Explore different market planning strategies and their application in various industries.
Market Audit:
• Learn the process of conducting a market audit to assess market conditions and trends.
• Identify key components of a market audit, including market analysis and competitor analysis.
• Develop skills in analyzing market data and deriving actionable insights.
Benchmarking:
• Understand the concept of benchmarking and its role in improving business performance.
• Learn how to identify benchmarks and best practices in your industry.
• Explore different types of benchmarking (e.g., competitive benchmarking, process benchmarking) and their applications.
Analyzing Market Trends:
• Develop skills in analyzing and interpreting market trends and their implications.
• Learn how to use market research tools and techniques to gather and analyze market data.
• Apply market trend analysis to make informed business decisions.
Strategic Marketing Planning:
• Learn how to develop a strategic marketing plan that aligns with market insights.
• Understand the components of a marketing plan, including segmentation, targeting, and positioning.
• Explore case studies and examples of successful strategic marketing planning.
Implementing Market Strategies:
• Develop skills in implementing market strategies to achieve competitive advantage.
• Learn how to monitor and evaluate the effectiveness of marketing strategies.
• Understand the importance of agility and adaptability in responding to market changes.
Measuring Market Performance:
• Learn how to measure and evaluate market performance using key performance indicators (KPIs).
• Develop skills in tracking market share, customer satisfaction, and other relevant metrics.
• Explore tools and techniques for analyzing market performance data.
Continuous Improvement and Innovation:
• Foster a culture of continuous improvement and innovation in market planning and strategy.
• Learn how to identify opportunities for innovation and growth in the marketplace.
• Explore case studies and examples of companies that have successfully innovated their market strategies.
Ethical Considerations in Market Planning:
• Understand the ethical implications of market planning and strategy.
• Learn how to conduct market research and analysis ethically and responsibly.
• Explore best practices for maintaining integrity and transparency in market practices.
Case Studies and Practical Applications:
• Analyze real-world case studies and examples of effective market planning, audit, and benchmarking.
• Apply theoretical knowledge to practical scenarios and develop problem-solving skills.
• Discuss challenges and solutions in market planning and strategy implementation.

FOR WHOM:
Sales analyst, account managers, sales managers, marketing professionals and others who perform related functions.

Methodology
The training methodology integrates lectures, interactive discussions, collaborative group exercises, and illustrative examples. Participants will acquire a blend of theoretical insights and hands-on practical experience, emphasizing the application of learned techniques. This approach ensures that attendees return to their professional environments equipped with both the competence and self-assurance to effectively implement the acquired skills in their responsibilities.

DATE:
1ST BATCH:        14th – 17th Jan,                 2025      

2ND BATCH:       13th – 16th May,              2025
3RDBATCH:        26th – 29th Aug,               2025