Marketing and Promotion Management Master Class
Course Overview
• Equip participants with the knowledge and skills to effectively manage marketing and promotional activities.
• Provide practical insights into developing and executing successful marketing campaigns.
• Enhance understanding of marketing strategies, consumer behavior, and promotional techniques.
Training Format:In-class, Virtual, In-house
Location:Lagos, Accra, Nairobi, Kigali
Language:English, French
Nigeria Price:
₦300000
Int'l., (Nigeria) Price:
$1000
Ghana Price:
$4000
Kenya Price:
$5500
Rwanda Price:
$6000
Nigeria Price:₦300000
Int'l., (Nigeria) Price:
$1000
Ghana Price:
$4000
Kenya Price:
$4000
Rwanda Price:
$4000
Nigeria Price: ₦300000
Int'l., (Nigeria) Price:
$1000
Ghana Price: $4000
Kenya Price: $4000
Rwanda Price: $4000
Marketing Fundamentals
• Understand the core principles and concepts of marketing.
• Analyze market trends and consumer behavior.
Strategic Marketing Planning
• Develop marketing strategies aligned with business objectives.
• Conduct market research and competitive analysis.
Brand Management
• Build and manage strong brands.
• Implement brand strategies and positioning.
Digital Marketing Strategies
• Explore digital marketing channels and tools.
• Develop digital marketing campaigns and content.
Advertising and Promotion
• Create effective advertising campaigns.
• Implement promotional strategies and tactics.
Public Relations and Media Management
• Manage media relations and publicity.
• Develop PR strategies and crisis communication plans.
Sales Promotion and Merchandising
• Plan and execute sales promotion activities.
• Understand merchandising techniques and strategies.
Integrated Marketing Communications (IMC)
• Coordinate marketing and promotional efforts.
• Implement IMC strategies across various channels.
Marketing Metrics and Analytics
• Measure and analyze marketing campaign performance.
• Use data to optimize marketing strategies.
Ethics and Compliance in Marketing
• Understand ethical considerations in marketing practices.
• Ensure compliance with marketing regulations and standards.
FOR WHOM:
Customer Service Managers/Staff, Sales Representatives, Admin Managers/Officers, Marketers, Supervisors, Team Leaders in various segments of the organization in both the Public and Private Sectors.
1ST BATCH: Monday, March 16, 2026 — Thursday, March 19, 2026.
2ND BATCH: Tuesday, July 7, 2026 — Friday, July 10, 2026.
3RD BATCH: Tuesday, November 3, 2026 — Friday, November 6, 2026.
The training methodology integrates lectures, interactive discussions, collaborative group exercises, and
illustrative examples. Participants will acquire a blend of theoretical insights and hands-on practical
experience, emphasizing the application of learned techniques. This approach ensures that attendees return
to their professional environments equipped with both the competence and self-assurance to effectively
implement the acquired skills in their responsibilities.
