Marketing and Promotion Management Master Class

Objective:
• Equip participants with the knowledge and skills to effectively manage marketing and promotional activities.
• Provide practical insights into developing and executing successful marketing campaigns.
• Enhance understanding of marketing strategies, consumer behavior, and promotional techniques.
Course Content:
Marketing Fundamentals
• Understand the core principles and concepts of marketing.
• Analyze market trends and consumer behavior.
Strategic Marketing Planning
• Develop marketing strategies aligned with business objectives.
• Conduct market research and competitive analysis.
Brand Management
• Build and manage strong brands.
• Implement brand strategies and positioning.
Digital Marketing Strategies
• Explore digital marketing channels and tools.
• Develop digital marketing campaigns and content.
Advertising and Promotion
• Create effective advertising campaigns.
• Implement promotional strategies and tactics.
Public Relations and Media Management
• Manage media relations and publicity.
• Develop PR strategies and crisis communication plans.
Sales Promotion and Merchandising
• Plan and execute sales promotion activities.
• Understand merchandising techniques and strategies.
Integrated Marketing Communications (IMC)
• Coordinate marketing and promotional efforts.
• Implement IMC strategies across various channels.
Marketing Metrics and Analytics
• Measure and analyze marketing campaign performance.
• Use data to optimize marketing strategies.
Ethics and Compliance in Marketing
• Understand ethical considerations in marketing practices.
• Ensure compliance with marketing regulations and standards.

FOR WHOM:
Customer Service Managers/Staff, Sales Representatives, Admin Managers/Officers, Marketers, Supervisors, Team Leaders in various segments of the organization in both the Public and Private Sectors.

Methodology
The training methodology integrates lectures, interactive discussions, collaborative group exercises, and illustrative examples. Participants will acquire a blend of theoretical insights and hands-on practical experience, emphasizing the application of learned techniques. This approach ensures that attendees return to their professional environments equipped with both the competence and self-assurance to effectively implement the acquired skills in their responsibilities.

DATE:
1ST BATCH:        25th – 28th Mar,               2025      

2ND BATCH:       8th – 11th July,                  2025
3RDBATCH:        4th – 7th Nov,                    2025