Marketing of Agricultural Products Course

Introduction to Agricultural Marketing
• Definition and scope of agricultural marketing
• The importance of agricultural marketing in economic development
• The marketing process in agriculture: from production to consumption
• Challenges in marketing agricultural products
Market Analysis and Consumer Behavior
• Understanding market segmentation in agriculture
• Identifying target markets for agricultural products
• Factors influencing consumer behavior in agricultural markets
• Tools for market research and analysis in agriculture
Distribution Channels and Supply Chain Management
• The role of intermediaries in agricultural marketing
• Types of distribution channels for agricultural products
• Supply chain management and its impact on product availability and quality
• Managing logistics and transportation for agricultural products
Promotion and Pricing Strategies
• Promotional tools for agricultural products (advertising, sales promotions, public relations)
• Pricing strategies in agricultural marketing
• Developing a marketing communication plan
• Evaluating the effectiveness of promotional and pricing strategies

1ST BATCH: Tuesday, April 7, 2026 — Friday, April 10, 2026.

2ND BATCH: Tuesday, July 28, 2026 — Friday, July 31, 2026.

3RD BATCH: Tuesday, November 24, 2026 — Friday, November 27, 2026.

The training methodology integrates lectures, interactive discussions, collaborative group exercises, and
illustrative examples. Participants will acquire a blend of theoretical insights and hands-on practical
experience, emphasizing the application of learned techniques. This approach ensures that attendees return
to their professional environments equipped with both the competence and self-assurance to effectively
implement the acquired skills in their responsibilities.