Mastering Customer-Focused Selling Strategies

Objective:
• Equip participants with the skills and strategies needed to understand and meet customer needs effectively.
• Develop proficiency in customer-centric selling techniques to enhance sales performance.
• Empower participants to build strong relationships with customers and increase customer loyalty.
Course Content:
Understanding Customer Needs
• Identifying Customer Needs
o Techniques for identifying customer requirements
o Asking probing questions to uncover customer pain points
Customer-Centric Selling Techniques
• Consultative Selling
o Understanding the consultative selling process
o Matching product features to customer needs
• Solution Selling
o Developing customized solutions for customers
o Presenting solutions effectively to address customer challenges
Building Strong Customer Relationships
• Building Rapport
o Techniques for building rapport with customers
o Building trust and credibility
• Effective Communication
o Communicating effectively with different types of customers
o Listening actively to understand customer concerns
Increasing Customer Loyalty
• Managing Customer Expectations
o Setting realistic expectations with customers
o Exceeding customer expectations to build loyalty
• Handling Customer Objections
o Techniques for handling customer objections
o Turning objections into opportunities
Closing Sales
• Closing Techniques
o Effective closing techniques to secure the sale
o Overcoming final objections to close the deal
Follow-Up and Customer Service
• Follow-Up Strategies
o Importance of follow-up in customer-focused selling
o Techniques for effective follow-up
• Customer Service Excellence
o Providing exceptional customer service after the sale
o Building long-term relationships with customers

FOR WHOM:
Sales analyst, account managers, sales managers, marketing professionals and others who perform related functions.

Methodology
The training methodology integrates lectures, interactive discussions, collaborative group exercises, and illustrative examples. Participants will acquire a blend of theoretical insights and hands-on practical experience, emphasizing the application of learned techniques. This approach ensures that attendees return to their professional environments equipped with both the competence and self-assurance to effectively implement the acquired skills in their responsibilities.

DATE:
1ST BATCH:        11th – 14th Feb,                   2025      

2ND BATCH:       3rd – 6th June,                  2025
3RDBATCH:        23rd – 26th Sept,              2025