Mastering Fundamental Selling Skills for Sales Success

Objective:
• Understand the core principles of effective selling.
• Develop essential communication and interpersonal skills for sales.
• Learn techniques for identifying and addressing customer needs.
• Build confidence in handling objections and closing sales.
• Enhance ability to create and deliver compelling sales presentations.
Course Content:
Introduction to Selling Skills
• Definition and importance of selling skills
• Role of a salesperson in today’s market
Understanding Customer Needs
• Techniques for identifying customer needs and preferences
• Building rapport and trust with customers
Effective Communication Skills
• Developing active listening skills
• Asking the right questions to uncover customer needs
• Using persuasive language and tone
Sales Process and Techniques
• Overview of the sales process stages
• Techniques for prospecting and lead generation
• Building and maintaining a strong sales pipeline
Handling Objections
• Common objections and how to address them
• Strategies for turning objections into opportunities
• Building resilience and staying positive
Closing the Sale
• Recognizing buying signals
• Techniques for closing the sale effectively
• Post-sale follow-up and relationship building
Creating Compelling Sales Presentations
• Structuring a persuasive sales presentation
• Utilizing visual aids and storytelling techniques
• Adapting presentations to different audiences
Building Long-Term Customer Relationships
• Importance of customer satisfaction and loyalty
• Techniques for maintaining and growing customer relationships
• Implementing a customer feedback loop for continuous improvement
Personal Development in Sales
• Setting and achieving personal sales goals
• Time management and organizational skills for sales professionals
• Continuous learning and development in sales techniques and trends

FOR WHOM:
Customer Service Managers/Staff, Sales Representatives, Admin Managers/Officers, Marketers, Supervisors, Team Leaders in various segments of the organization in both the Public and Private Sectors.

Methodology
The training methodology integrates lectures, interactive discussions, collaborative group exercises, and illustrative examples. Participants will acquire a blend of theoretical insights and hands-on practical experience, emphasizing the application of learned techniques. This approach ensures that attendees return to their professional environments equipped with both the competence and self-assurance to effectively implement the acquired skills in their responsibilities.

DATE:
1ST BATCH:        28th – 31st Jan,                 2025      

2ND BATCH:       20th – 23rd May,             2025
3RDBATCH:        1st – 4th Sept,                    2025