Mastering Marketing and Advertising: Strategies for Business Growth

Objective:
• Develop a comprehensive understanding of marketing and advertising principles.
• Acquire practical skills in developing and executing marketing campaigns.
• Learn how to effectively use advertising channels to reach target audiences.
• Enhance knowledge of digital marketing tools and techniques.
Course Content:
Marketing Fundamentals
• Understand the role of marketing in business growth and development.
• Explore the marketing mix (product, price, place, promotion) and its application in different contexts.
Consumer Behavior
• Learn about consumer behavior theories and their application in marketing strategies.
• Understand the decision-making process and factors influencing consumer choices.
Market Research
• Techniques for conducting market research and gathering relevant data.
• Analyzing market trends and using data to make informed marketing decisions.
Strategic Marketing Planning
• Developing marketing strategies and plans aligned with organizational goals.
• Setting marketing objectives, target audience identification, and positioning strategies.
Digital Marketing
• Overview of digital marketing channels (social media, email, search engine marketing).
• Using digital tools and analytics for effective campaign management and optimization.
Advertising Strategies
• Understanding advertising objectives and strategies.
• Creating compelling advertising messages and campaigns.
Media Planning and Buying
• Techniques for media planning and buying across various channels (TV, radio, online).
• Negotiation skills and budget allocation for advertising campaigns.
Brand Management
• Building and managing a brand identity.
• Brand positioning, differentiation, and equity strategies.
Creative Marketing Campaigns
• Developing creative concepts and ideas for marketing campaigns.
• Campaign execution and evaluation of campaign effectiveness.
Ethics and Legal Considerations in Marketing
• Ethical issues in marketing practices.
• Legal considerations related to advertising and consumer protection laws.
Measuring Marketing Effectiveness
• Key performance indicators (KPIs) for measuring marketing success.
• Analyzing and interpreting marketing data to improve campaign performance.
Integrated Marketing Communications
• Creating integrated marketing communication strategies.
• Coordinating messaging across different channels for consistent brand communication.

FOR WHOM:
Sales analyst, account managers, sales managers, marketing professionals and others who perform related functions.

Methodology
The training methodology integrates lectures, interactive discussions, collaborative group exercises, and illustrative examples. Participants will acquire a blend of theoretical insights and hands-on practical experience, emphasizing the application of learned techniques. This approach ensures that attendees return to their professional environments equipped with both the competence and self-assurance to effectively implement the acquired skills in their responsibilities.

DATE:
1ST BATCH:        25th – 28th Mar,               2025      

2ND BATCH:       8th – 11th July,                  2025
3RDBATCH:        4th – 7th Nov,                    2025