Mastering the Fundamentals of Business Relationship Management

Objective:
• Understand the core principles of Business Relationship Management (BRM)
• Develop skills to foster and maintain strong business relationships
• Learn strategies to align business objectives with relationship goals
• Enhance communication and collaboration with stakeholders
• Improve conflict resolution and negotiation skills
• Gain insights into leveraging technology for effective relationship management
Course Content:
Introduction to Business Relationship Management
• Definition and importance of BRM
• Role of BRM in organizational success
Principles of Effective Business Relationship Management
• Key principles and best practices
• Building trust and rapport with stakeholders
Developing Strong Business Relationships
• Techniques for initiating and nurturing relationships
• Identifying and understanding stakeholder needs and expectations
Aligning Business Objectives with Relationship Goals
• Strategies for aligning business goals with relationship management
• Measuring and evaluating relationship success
Communication and Collaboration Strategies
• Effective communication techniques for BRM
• Enhancing collaboration within teams and with external partners
Conflict Resolution and Negotiation Skills
• Approaches to resolving conflicts in business relationships
• Negotiation techniques to achieve win-win outcomes
Leveraging Technology for Relationship Management
• Tools and software for managing business relationships
• Utilizing data and analytics to improve relationship management
Case Studies and Practical Applications
• Real-world examples of successful BRM
• Practical exercises to apply BRM concepts and strategies

FOR WHOM:
Communicators, Team Leaders, Customer service representatives, HR managers, Managers and all staff who desire to improve their communications skills for better result.

Methodology
The training methodology integrates lectures, interactive discussions, collaborative group exercises, and illustrative examples. Participants will acquire a blend of theoretical insights and hands-on practical experience, emphasizing the application of learned techniques. This approach ensures that attendees return to their professional environments equipped with both the competence and self-assurance to effectively implement the acquired skills in their responsibilities.

DATE:
1ST BATCH: 16th – 19th Jan, 2024
2ND BATCH: 21st – 24th May, 2024
3RD BATCH: 18th – 20th Sept, 2024