Online Advertising: Google Ads, Facebook Ads
Course Overview
- Gain an understanding of the fundamentals of online advertising.
- Learn how to create and manage Google Ads and Facebook Ads campaigns.
- Explore targeting, bidding strategies, and ad optimization techniques.
- Develop skills to measure and analyze the performance of online ads.
Training Format:In-class, Virtual, In-house
Location:Lagos, Accra, Nairobi, Kigali
Language:English, French
Nigeria Price:
₦300000
Int'l., (Nigeria) Price:
$1000
Ghana Price:
$4000
Kenya Price:
$5500
Rwanda Price:
$6000
Nigeria Price:₦300000
Int'l., (Nigeria) Price:
$1000
Ghana Price:
$4000
Kenya Price:
$4000
Rwanda Price:
$4000
Nigeria Price: ₦300000
Int'l., (Nigeria) Price:
$1000
Ghana Price: $4000
Kenya Price: $4000
Rwanda Price: $4000
Introduction to Online Advertising
- Overview of online advertising platforms
- Benefits and challenges of online advertising
- Key differences between Google Ads and Facebook Ads
- Understanding advertising objectives and goals
Google Ads: Setup and Management
- Creating and setting up a Google Ads account
- Keyword research and selection
- Campaign types: Search, Display, Shopping, and Video ads
- Writing effective ad copy and designing landing pages
Facebook Ads: Setup and Management
- Creating and setting up a Facebook Ads account
- Audience targeting and segmentation
- Crafting engaging ad creatives (images, videos, and text)
- Budgeting, bidding strategies, and campaign optimization
Measuring and Analyzing Ad Performance
- Key performance indicators (KPIs) for Google Ads and Facebook Ads
- Tools for tracking ad performance (Google Analytics, Facebook Insights)
- Analyzing results and making data-driven decisions
- Adjusting campaigns based on performance metrics
1ST BATCH: Tuesday, April 14, 2026 — Friday, April 17, 2026.
2ND BATCH: Tuesday, August 4, 2026 — Friday, August 7, 2026.
3RD BATCH: Tuesday, December 1, 2026 — Friday, December 4, 2026.
The training methodology integrates lectures, interactive discussions, collaborative group exercises, and
illustrative examples. Participants will acquire a blend of theoretical insights and hands-on practical
experience, emphasizing the application of learned techniques. This approach ensures that attendees return
to their professional environments equipped with both the competence and self-assurance to effectively
implement the acquired skills in their responsibilities.
