Public Relations and Corporate Communications Course

OBJECTIVE:
• Set Corporate Affairs in its strategic anticipatory and effective context
• Develop an understanding of stakeholder programmes for regular, focused communication activities
• Examine the development of Corporate Affairs tools
• Understand how to develop and coordinate strategy, plans and tactics
• Identify the journey from where they are to where they want to be
• Develop programmes for regular and effective relationship building
• Manage reputation locally, nationally and globally
• Measure attitudes and behaviours to prove the benefits for your organisation

COURSE CONTENT:
The Power of Communication
• Welcome and introductions
• Programme overview, design and options
• Opening exercise: goal setting
• The Big Picture: overview and PR strategy
• When Public Relations should be used
• Corporate identity and image: establishing a positive image and identity
• Becoming a neighbour of choice: external reputation management
• Leaders’ role in managing communications
From the Inside Out: Crafting Consistent Messages
• The expectations of employees and employers
• Understanding audiences: segmenting and prioritising
• Plotting the stakeholder communication journey
• Getting the message out to audiences
• Storytelling: creating an unfolding story people pay attention to
• Empowering employees through social media
• Steps for creating clear content that has impact
• Developing trust and credibility with senior leaders
Risks and Threats: Their Identification and Management
• Planning for the unexpected
• Using communication activities to manage risk to reputation
• Repairing a damaged reputation
• Identifying opinion formers and influencers
• Engaging with key decision makers
• Principles for building sustainable relationships with decision makers and influencers
• VIP and political contact programmes
• Monitoring political activities
Corporate Communications/PR in the Corporate Mix
• Media Relations best practices
• Effective event management
• Developing a crisis management toolkit
• Hosting VIP visits
• Protocol in practice
• Financial PR activities and roles
• Multinational and global communication challenges
Powerful and Persuasive Planning
• 10 stages of PR planning
• Using market research to plan PR activities
• Developing measurable objectives for activities
• Identifying core messages
• Developing practical communication toolkits
• Creating a schedule of PR activities
• Measuring outputs, outcomes and value

FOR WHOM:
Public Relations managers, Supervisors, Officers and Others who perform related functions both in public and private sector

Methodology
The training methodology integrates lectures, interactive discussions, collaborative group exercises, and illustrative examples. Participants will acquire a blend of theoretical insights and hands-on practical experience, emphasizing the application of learned techniques. This approach ensures that attendees return to their professional environments equipped with both the competence and self-assurance to effectively implement the acquired skills in their responsibilities.

DATE:
1ST BATCH: 13th – 16th May, 2025
2ND BATCH: 16th – 19th Sept, 2025
3RD BATCH: 16th – 19th Dec, 2025