Public Relations and Successful Campaigns

Objectives:
• Understand the fundamentals of public relations.
• Learn how to develop successful PR campaigns.
• Explore strategies for effective communication and relationship building.
• Gain insights into crisis management and reputation protection in PR.
Course Content:
• Introduction to Public Relations
• Definition and importance of PR
• Evolution of PR practices
• Role of PR in organizations
• Planning and Strategy Development
• Setting PR objectives
• Target audience identification
• Message development and positioning
• Media Relations
• Building media relationships
• Crafting press releases and media kits
• Managing media inquiries and interviews
• Digital PR and Social Media
• Utilizing social media for PR campaigns
• Online reputation management
• Monitoring and measuring PR efforts
• Crisis Communication
• Understanding crisis communication
• Developing crisis communication plans
• Handling PR crises effectively
• Campaign Evaluation and Measurement
• Key performance indicators in PR
• Evaluating campaign success
• Adjusting strategies based on feedback
• Ethics in Public Relations
• Ethical considerations in PR
• Maintaining transparency and credibility
• Case studies on ethical PR practices

FOR WHOM:
Public Relations managers, Supervisors, Officers and Others who perform related functions both in public and private sector
Methodology
The training methodology integrates lectures, interactive discussions, collaborative group exercises, and illustrative examples. Participants will acquire a blend of theoretical insights and hands-on practical experience, emphasizing the application of learned techniques. This approach ensures that attendees return to their professional environments equipped with both the competence and self-assurance to effectively implement the acquired skills in their responsibilities.

DATE:
1ST BATCH: 4th – 7th Mar, 2025
2ND BATCH: 8th – 11th July, 2025
3RD BATCH: 11th – 14th Nov, 2025