PUBLIC RELATIONS CAMPAIGNS: PLANNING AND EXECUTION

Course Objectives
• Understand the fundamentals of public relations campaigns
• Develop skills in planning and executing effective PR campaigns
• Learn how to conduct research and analyze target audiences
• Craft compelling messages and choose appropriate communication channels
• Measure and evaluate the success of PR campaigns
Course Content
Introduction to Public Relations Campaigns
• Definition and importance of PR campaigns
• Types of PR campaigns (e.g., product launches, crisis management, reputation building)
Campaign Planning
• Conducting situational analysis
• Identifying goals and objectives
• Defining target audiences
• Developing key messages and themes
Research and Analysis
• Conducting primary and secondary research
• Analyzing target audience demographics, psychographics, and media consumption habits
• Identifying opportunities and challenges
Campaign Strategy Development
• Selecting appropriate communication channels (e.g., media relations, social media, events)
• Crafting compelling content (e.g., press releases, blog posts, infographics)
• Developing a timeline and budget
Campaign Execution
• Implementing the communication plan
• Managing media relations and social media engagement
• Coordinating events and other promotional activities
Measurement and Evaluation
• Setting key performance indicators (KPIs)
• Collecting and analyzing campaign data
• Reporting on campaign success and lessons learned
Case Studies and Best Practices
• Analyzing successful PR campaigns
• Discussing common challenges and how to overcome them
• Identifying emerging trends and best practices in the industry

FOR WHOM:
Public Relations managers, Supervisors, Officers and Others who perform related functions both in public and private sector
Methodology
The training methodology integrates lectures, interactive discussions, collaborative group exercises, and illustrative examples. Participants will acquire a blend of theoretical insights and hands-on practical experience, emphasizing the application of learned techniques. This approach ensures that attendees return to their professional environments equipped with both the competence and self-assurance to effectively implement the acquired skills in their responsibilities.

DATE:
1ST BATCH: 21st – 24th Jan, 2025
2ND BATCH; 20th – 23rd May, 2025
3RD BATCH: 7th – 10th Oct, 2025