Public Relations Fundamentals

Objectives:
• Understand the basic principles and concepts of public relations
• Develop skills in creating effective communication strategies
• Learn how to manage and maintain positive relationships with various stakeholders
• Gain insights into crisis communication and reputation management
Course Content:
• Introduction to Public Relations
• Definition and importance of public relations
• Historical overview of public relations
• Communication Fundamentals
• Understanding the communication process
• Types of communication channels
• Stakeholder Management
• Identifying key stakeholders
• Strategies for engaging with stakeholders
• Media Relations
• Building relationships with the media
• Crafting press releases and media kits
• Crisis Communication
• Planning for and managing crises
• Effective communication during crises
• Reputation Management
• Building and maintaining a positive reputation
• Strategies for handling reputation issues

FOR WHOM:
Public Relations managers, Supervisors, Officers and Others who perform related functions both in public and private sector

Methodology
The training methodology integrates lectures, interactive discussions, collaborative group exercises, and illustrative examples. Participants will acquire a blend of theoretical insights and hands-on practical experience, emphasizing the application of learned techniques. This approach ensures that attendees return to their professional environments equipped with both the competence and self-assurance to effectively implement the acquired skills in their responsibilities.

DATE:
1ST BATCH: 28th – 31st Jan, 2025
2ND BATCH: 27th – 30th May, 2025
3RD BATCH: 14th – 17th Oct, 2025