Public Relations in the Era of Generative AI Content

Objectives:

• Understand the impact of generative AI on modern public relations.
• Explore tools and technologies for AI-driven content creation.
• Learn strategies for maintaining brand authenticity in AI-generated messaging.
• Develop skills to integrate generative AI into PR campaigns effectively.

The Role of Generative AI in Public Relations

• Overview of generative AI and its capabilities
• AI-driven content creation in PR campaigns
• Benefits and challenges of using generative AI in PR
• Case studies of AI applications in public relations

Tools and Technologies for AI Content Creation

• Introduction to popular AI tools for PR content
• Crafting press releases, articles, and media kits with AI
• AI tools for social media content and audience engagement
• Ensuring quality control and originality in AI-generated content

Maintaining Brand Authenticity and Ethical PR Practices

• Balancing AI automation with human creativity
• Ethical considerations and avoiding AI biases
• Strategies for ensuring consistent brand messaging
• Managing public perception and trust in AI-generated content

Integrating AI into PR Campaigns for Maximum Impact

• Developing AI-powered PR strategies
• Enhancing media outreach and crisis communication with AI
• Measuring the effectiveness of AI-driven PR campaigns
• Future trends of generative AI in public relations

DATE:
1ST BATCH: 6th – 9th May, 2025
2ND BATCH: 9th – 12th Sept, 2025
3RD BATCH: 16th – 19th Dec, 2025