Public Relations Professional Course

Objectives:
• Develop a comprehensive understanding of public relations principles and practices.
• Acquire skills in strategic communication planning and execution.
• Learn how to effectively manage media relations and crisis communication.
• Gain insights into stakeholder engagement and relationship building.
• Understand the role of digital media and social platforms in modern PR strategies.
Course Content:
• Introduction to Public Relations
• History and evolution of PR
• Role and importance of PR in organizations
• Strategic Communication Planning
• Setting objectives and goals
• Target audience identification
• Message development and delivery
• Media Relations
• Building media contacts
• Press release writing
• Media pitching techniques
• Crisis Communication
• Crisis planning and preparation
• Crisis response strategies
• Reputation management
• Stakeholder Engagement
• Identifying key stakeholders
• Building relationships
• Managing stakeholder communication
• Digital PR
• Social media management
• Online reputation management
• Content creation for digital platforms

FOR WHOM:
Public Relations managers, Supervisors, Officers and Others who perform related functions both in public and private sector

Methodology
The training methodology integrates lectures, interactive discussions, collaborative group exercises, and illustrative examples. Participants will acquire a blend of theoretical insights and hands-on practical experience, emphasizing the application of learned techniques. This approach ensures that attendees return to their professional environments equipped with both the competence and self-assurance to effectively implement the acquired skills in their responsibilities.

DATE:
1ST BATCH: 13th – 16th May, 2025
2ND BATCH: 16th – 19th Sept, 2025
3RD BATCH: 16th – 19th Dec, 2025