Retail Sales Excellence

Objectives

• Enhance understanding of key retail sales principles and techniques.
• Develop skills for engaging customers and driving sales performance.
• Learn how to manage customer relationships and increase loyalty.
• Explore strategies for effective merchandising and sales floor management.

Content

Foundations of Retail Sales

• Understanding customer behavior and needs
• The role of a retail salesperson in the customer journey
• Effective communication and listening skills
• Building rapport and trust with customers

Sales Techniques and Strategies

• Upselling and cross-selling techniques
• Overcoming objections and closing sales
• The art of persuasion in retail
• Handling difficult customers and situations

Customer Relationship Management

• Building long-term customer relationships
• Creating a positive shopping experience
• Strategies for customer retention and loyalty programs
• Personalizing service to meet individual customer needs

Merchandising and Sales Floor Management

• Visual merchandising best practices
• Inventory management and stock control
• Sales floor layout and product placement
• Maximizing sales opportunities through strategic promotions

DATE:

1ST BATCH:        21st – 24th Apr, 2026       

2ND BATCH:      11th – 14th Aug, 2026 

3RD BATCH:       8th – 11th Dec, 2026