Sales Negotiation Techniques

Introduction to Sales Negotiation

• Key concepts and principles of sales negotiation
• Types of negotiations in sales
• The negotiation process: preparation, discussion, closing
• Understanding the interests and needs of both parties

Effective Communication in Negotiations

• Active listening and questioning techniques
• Non-verbal communication and body language
• Framing and reframing to influence outcomes
• Persuasion techniques and handling difficult conversations

Overcoming Objections and Closing Deals

• Identifying common sales objections
• Techniques for addressing and overcoming objections
• Closing strategies: trial closes, assumptive closes, and more
• Handling rejection and turning it into an opportunity

Building Long-Term Client Relationships

• Creating value for clients in negotiations
• Negotiation ethics and maintaining integrity
• Establishing trust and rapport with clients
• Post-negotiation follow-up and relationship management

1ST BATCH: Tuesday, April 14, 2026 — Friday, April 17, 2026.

2ND BATCH: Tuesday, August 4, 2026 — Friday, August 7, 2026.

3RD BATCH: Tuesday, December 1, 2026 — Friday, December 4, 2026.

The training methodology integrates lectures, interactive discussions, collaborative group exercises, and
illustrative examples. Participants will acquire a blend of theoretical insights and hands-on practical
experience, emphasizing the application of learned techniques. This approach ensures that attendees return
to their professional environments equipped with both the competence and self-assurance to effectively
implement the acquired skills in their responsibilities.