Social Media Strategy for Business Growth

Objectives

• Understand the role of social media in business growth.
• Learn how to develop a comprehensive social media strategy.
• Explore techniques for content creation and community engagement.
• Gain skills to measure and optimize social media performance.

Content

Introduction to Social Media for Business Growth

• The importance of social media in today’s business landscape
• Key social media platforms for business (Facebook, Instagram, LinkedIn, Twitter, etc.)
• Defining business goals and objectives for social media
• Understanding your target audience and their behavior

Developing a Social Media Strategy

• Steps for creating an effective social media strategy
• Setting measurable goals and KPIs
• Content planning and calendar creation
• Aligning social media strategy with overall business objectives

Content Creation and Community Engagement

• Crafting compelling content for different platforms
• Visual content creation: images, videos, infographics
• Building and nurturing an online community
• Engaging with followers through comments, messages, and interactions

Measuring and Optimizing Social Media Performance

• Tools for tracking social media performance
• Analyzing metrics: reach, engagement, conversions, etc.
• Adjusting strategy based on analytics and feedback
• Best practices for continuous improvement and growth

DATE:

1ST BATCH:        21st – 24th Apr, 2026       

2ND BATCH:      11th – 14th Aug, 2026 

3RD BATCH:       8th – 11th Dec, 2026