Strategic Brand Management

Objective:
• Understand the importance of strategic brand management in building a strong brand identity.
• Learn the key principles and concepts of brand management.
• Develop skills to effectively manage and enhance brand equity.
• Explore strategies for creating and sustaining a competitive advantage through branding.
Course Content:
Introduction to Strategic Brand Management
• Define brand management and its significance in the marketplace.
• Discuss the evolution and importance of branding in business strategy.
Brand Equity and Brand Value
• Understand the concept of brand equity and its components.
• Learn how to measure and manage brand value.
Brand Positioning and Differentiation
• Explore strategies for brand positioning in the marketplace.
• Understand the importance of differentiation and how to achieve it.
Brand Identity and Brand Image
• Define brand identity and brand image.
• Discuss the relationship between brand identity and brand image and how to manage it.
Brand Communication Strategies
• Explore different channels and methods for communicating the brand message.
• Understand the role of integrated marketing communications (IMC) in brand management.
Brand Extension and Brand Portfolio Management
• Learn strategies for brand extension and managing brand portfolios.
• Discuss the benefits and risks associated with brand extension.
Brand Loyalty and Customer Relationships
• Understand the importance of brand loyalty and customer relationships.
• Explore techniques for building and maintaining customer loyalty.
Digital Branding and Social Media
• Discuss the impact of digital technologies and social media on brand management.
• Explore best practices for managing brands in the digital age.
Global Brand Management
• Learn how to manage brands across different markets and cultures.
• Discuss the challenges and opportunities of global brand management.
Brand Crisis Management
• Understand the importance of brand crisis management.
• Explore strategies for managing and recovering from brand crises.
Measuring Brand Performance
• Learn how to measure and evaluate brand performance.
• Discuss key metrics and tools for assessing brand health and effectiveness.
Ethical and Legal Issues in Brand Management
• Explore ethical considerations and legal issues in brand management.
• Discuss best practices for maintaining ethical standards in branding.
Brand Management Case Studies
• Analyze real-world brand management case studies.
• Discuss lessons learned and best practices from successful brand management examples.
Continuous Improvement in Brand Management
• Foster a culture of continuous improvement in brand management practices.
• Discuss strategies for adapting to changing market conditions and consumer preferences.

FOR WHOM:
Product and Brand Managers and Supervisors and other Individuals involved in decisions and actions impacting the health of the brand.

Methodology
The training methodology integrates lectures, interactive discussions, collaborative group exercises, and illustrative examples. Participants will acquire a blend of theoretical insights and hands-on practical experience, emphasizing the application of learned techniques. This approach ensures that attendees return to their professional environments equipped with both the competence and self-assurance to effectively implement the acquired skills in their responsibilities.

DATE:
1ST BATCH:        25th – 28th Mar,               2025      

2ND BATCH:       8th – 11th July,                  2025
3RDBATCH:        4th – 7th Nov,                    2025