Strategic Brand Management

Introduction to Strategic Brand Management
• Define brand management and its significance in the marketplace.
• Discuss the evolution and importance of branding in business strategy.
Brand Equity and Brand Value
• Understand the concept of brand equity and its components.
• Learn how to measure and manage brand value.
Brand Positioning and Differentiation
• Explore strategies for brand positioning in the marketplace.
• Understand the importance of differentiation and how to achieve it.
Brand Identity and Brand Image
• Define brand identity and brand image.
• Discuss the relationship between brand identity and brand image and how to manage it.
Brand Communication Strategies
• Explore different channels and methods for communicating the brand message.
• Understand the role of integrated marketing communications (IMC) in brand management.
Brand Extension and Brand Portfolio Management
• Learn strategies for brand extension and managing brand portfolios.
• Discuss the benefits and risks associated with brand extension.
Brand Loyalty and Customer Relationships
• Understand the importance of brand loyalty and customer relationships.
• Explore techniques for building and maintaining customer loyalty.
Digital Branding and Social Media
• Discuss the impact of digital technologies and social media on brand management.
• Explore best practices for managing brands in the digital age.
Global Brand Management
• Learn how to manage brands across different markets and cultures.
• Discuss the challenges and opportunities of global brand management.
Brand Crisis Management
• Understand the importance of brand crisis management.
• Explore strategies for managing and recovering from brand crises.
Measuring Brand Performance
• Learn how to measure and evaluate brand performance.
• Discuss key metrics and tools for assessing brand health and effectiveness.
Ethical and Legal Issues in Brand Management
• Explore ethical considerations and legal issues in brand management.
• Discuss best practices for maintaining ethical standards in branding.
Brand Management Case Studies
• Analyze real-world brand management case studies.
• Discuss lessons learned and best practices from successful brand management examples.
Continuous Improvement in Brand Management
• Foster a culture of continuous improvement in brand management practices.
• Discuss strategies for adapting to changing market conditions and consumer preferences.

FOR WHOM:
Product and Brand Managers and Supervisors and other Individuals involved in decisions and actions impacting the health of the brand.

1ST BATCH: Monday, March 16, 2026 — Thursday, March 19, 2026.

2ND BATCH: Tuesday, July 7, 2026 — Friday, July 10, 2026.

3RD BATCH: Tuesday, November 3, 2026 — Friday, November 6, 2026.

The training methodology integrates lectures, interactive discussions, collaborative group exercises, and
illustrative examples. Participants will acquire a blend of theoretical insights and hands-on practical
experience, emphasizing the application of learned techniques. This approach ensures that attendees return
to their professional environments equipped with both the competence and self-assurance to effectively
implement the acquired skills in their responsibilities.