Strategic Communication in an AI-Driven World

Objectives

• Understand the impact of AI on modern communication strategies
• Explore AI tools and techniques for enhancing strategic communication
• Develop skills to align communication strategies with AI advancements
• Address challenges and ethical considerations in AI-driven communication

Content

Understanding AI and Its Impact on Strategic Communication

• Overview of AI in communication
• Role of AI in enhancing communication efficiency and personalization
• AI tools transforming messaging, media, and content creation

Leveraging AI Tools for Effective Communication

• Identifying AI-driven communication platforms
• Automating workflows: Chatbots, virtual assistants, and AI-powered analytics
• Using AI for data-driven audience insights and segmentation

Developing Strategic AI-Integrated Communication Plans

• Aligning AI tools with organizational goals
• Creating personalized and adaptive messaging strategies
• Measuring and optimizing communication outcomes using AI

Addressing Ethical and Practical Challenges in AI-Driven Communication

• Ethical considerations: Bias, privacy, and transparency
• Balancing AI automation with human creativity
• Best practices for implementing AI in communication strategies

DATE:
1ST BATCH: 4th – 7th Feb, 2025
2ND BATCH: 9th – 11th June, 2025
3RD BATCH: 21st – 24th Oct, 2025