Strategic Hotel Assets Management (HAM)

Strategic Hotel Assets Management (HAM)
Objective:
• Understand the principles and importance of hotel assets management
• Learn best practices for maintaining and enhancing the value of hotel assets
• Develop skills to manage hotel properties efficiently and sustainably
• Explore strategies for maximizing returns on hotel investments
• Gain insights into financial analysis and performance metrics for hotel assets
• Understand the role of technology and innovation in hotel assets management
• Learn techniques for risk management and contingency planning in hotel assets
Course Content:
Introduction to Hotel Assets Management
• Overview of hotel assets management (HAM)
• Key components and objectives of HAM
• Importance of effective assets management in the hospitality industry
Hotel Property Maintenance and Enhancement
• Best practices for maintaining hotel properties
• Strategies for enhancing the value and appeal of hotel assets
• Sustainable maintenance practices and their benefits
• Case studies of successful hotel property enhancements
Financial Analysis and Performance Metrics
• Understanding financial statements and key performance indicators (KPIs)
• Techniques for analyzing hotel financial performance
• Tools for measuring return on investment (ROI) and profitability
• Using financial metrics to inform assets management decisions
Maximizing Returns on Hotel Investments
• Investment strategies for hotel assets
• Identifying and capitalizing on growth opportunities
• Managing capital expenditure (CapEx) projects effectively
• Examples of maximizing returns through strategic investments
Risk Management and Contingency Planning
• Identifying potential risks to hotel assets
• Developing and implementing risk management plans
• Contingency planning for unforeseen challenges
• Ensuring asset security and compliance with regulations
Technology and Innovation in Hotel Assets Management
• Role of technology in modern assets management
• Utilizing property management systems (PMS) and other software tools
• Innovations in hotel assets management and their impact
• Trends and future directions in HAM technology
Sustainability in Hotel Assets Management
• Importance of sustainability in managing hotel assets
• Implementing eco-friendly practices and green initiatives
• Benefits of sustainable assets management for hotels
• Case studies of hotels with successful sustainability programs
Evaluation and Continuous Improvement
• Techniques for evaluating the effectiveness of assets management practices
• Gathering and utilizing feedback from stakeholders
• Continuous improvement strategies for HAM
• Professional development opportunities in hotel assets management
Client Relationship Management
• Building and maintaining relationships with key stakeholders
• Effective communication strategies with owners, investors, and management teams
• Ensuring client satisfaction and trust through transparency and performance
• Strategies for long-term client retention and loyalty

FOR WHOM:
Accountants, Assets Managers, Auditors, Heads of Departments, Decision makers, CEO, Supervisors, Managers and other who perform related functions

Methodology
The training methodology integrates lectures, interactive discussions, collaborative group exercises, and illustrative examples. Participants will acquire a blend of theoretical insights and hands-on practical experience, emphasizing the application of learned techniques. This approach ensures that attendees return to their professional environments equipped with both the competence and self-assurance to effectively implement the acquired skills in their responsibilities

DATE:
1ST BATCH:        8th – 11th Apr, 2025       

2ND BATCH:       12th – 15th Aug, 2025
3RDBATCH:        2nd – 5th Dec, 2025