Strategic Public Affairs and Government Relations Course

OBJECTIVE:
• Map out the power structures that determine your organisation’s prospects
• Identify how, where and when to engage in the policy and legislative process
• Develop an issues and stakeholder management plan for public affairs
• Master and execute the main public affairs and lobbying techniques
• Develop a lobbying strategy that integrates public affairs activity in support of your business strategy
• Conduct meetings with high-level government officials
• Build a lobbying campaign designed to shape your policy and legislative environment
• Engage with the news media and harness their influential power as part of a lobbying campaign
• Conduct lobbying online using the main social media tools and platforms

CONTENT:
Creating a government and public affairs strategy
• Understanding the principles of public affairs and government relations
• Creating a government relations and public affairs strategy
• Stakeholder analysis and management in public affairs
• Understanding and mapping your public affairs and political landscapes

Advocacy and positioning: developing a government and public affairs programme
• Messaging for government and public affairs audiences
• Positioning your organization and its business goals effectively with stakeholders
• Using proof and persuasion to drive your messaging
• Leveraging communication channels for a public affairs programme

Implementing government and public affairs programmes
• Understanding the dynamics of political jurisdictions to maximize results
• Using different lobbying programme frameworks for your campaign
• Utilizing the best tools and tactics to engage with stakeholders
• Practical workshop in which learners develop their own public affairs programme

Managing engagement with government officials and politicians
• Identifying and understanding your targets: getting to the right people within government
• Managing the dynamics of your relationship with government officials
• Developing the right communications collateral for meetings with government officials
• Practical workshop in which learners practice managing their encounter

Strategic communications for government affairs
• Aligning communications activities with government affairs programmes
• Creative PR tools and tactics to generate publicity
• Building relationships with journalists to secure press coverage for your public affairs initiatives
• Practical workshop in which learners practice media interviews, with filmed interviews and feedback

Methodology
The training methodology integrates lectures, interactive discussions, collaborative group exercises, and illustrative examples. Participants will acquire a blend of theoretical insights and hands-on practical experience, emphasizing the application of learned techniques. This approach ensures that attendees return to their professional environments equipped with both the competence and self-assurance to effectively implement the acquired skills in their responsibilities.

DATE:
1ST BATCH: 16th – 19th Apr, 2024
2ND BATCH: 20th – 23rd Aug, 2024
3RD BATCH: 3rd – 6th Dec, 2024