Strategic Public Affairs and Government Relations Course
Course Overview
• Map out the power structures that determine your organisation’s prospects
• Identify how, where and when to engage in the policy and legislative process
• Develop an issues and stakeholder management plan for public affairs
• Master and execute the main public affairs and lobbying techniques
• Develop a lobbying strategy that integrates public affairs activity in support of your business strategy
• Conduct meetings with high-level government officials
• Build a lobbying campaign designed to shape your policy and legislative environment
• Engage with the news media and harness their influential power as part of a lobbying campaign
• Conduct lobbying online using the main social media tools and platforms
Training Format:In-class, Virtual, In-house
Location:Lagos, Accra, Nairobi, Kigali
Language:English, French
Nigeria Price:
₦300000
Int'l., (Nigeria) Price:
$1000
Ghana Price:
$4000
Kenya Price:
$5500
Rwanda Price:
$5996
Nigeria Price:₦300000
Int'l., (Nigeria) Price:
$1000
Ghana Price:
$4000
Kenya Price:
$4000
Rwanda Price:
$4000
Nigeria Price: ₦300000
Int'l., (Nigeria) Price:
$1000
Ghana Price: $4000
Kenya Price: $4000
Rwanda Price: $4000
Creating a government and public affairs strategy
• Understanding the principles of public affairs and government relations
• Creating a government relations and public affairs strategy
• Stakeholder analysis and management in public affairs
• Understanding and mapping your public affairs and political landscapes
Advocacy and positioning: developing a government and public affairs programme
• Messaging for government and public affairs audiences
• Positioning your organization and its business goals effectively with stakeholders
• Using proof and persuasion to drive your messaging
• Leveraging communication channels for a public affairs programme
Implementing government and public affairs programmes
• Understanding the dynamics of political jurisdictions to maximize results
• Using different lobbying programme frameworks for your campaign
• Utilizing the best tools and tactics to engage with stakeholders
• Practical workshop in which learners develop their own public affairs programme
Managing engagement with government officials and politicians
• Identifying and understanding your targets: getting to the right people within government
• Managing the dynamics of your relationship with government officials
• Developing the right communications collateral for meetings with government officials
• Practical workshop in which learners practice managing their encounter
Strategic communications for government affairs
• Aligning communications activities with government affairs programmes
• Creative PR tools and tactics to generate publicity
• Building relationships with journalists to secure press coverage for your public affairs initiatives
• Practical workshop in which learners practice media interviews, with filmed interviews and feedback
1ST BATCH: Tuesday, February 24, 2026 — Friday, February 27, 2026.
2ND BATCH: Tuesday, June 30, 2026 — Friday, July 3, 2026.
3RD BATCH: Tuesday, October 27, 2026 — Friday, October 30, 2026.
The training methodology integrates lectures, interactive discussions, collaborative group exercises, and
illustrative examples. Participants will acquire a blend of theoretical insights and hands-on practical
experience, emphasizing the application of learned techniques. This approach ensures that attendees return
to their professional environments equipped with both the competence and self-assurance to effectively
implement the acquired skills in their responsibilities.
