STRATEGIC PUBLIC RELATIONS, PROTOCOL, AND TRAVEL MANAGEMENT

Strategic Public Relations
• Defining public relations and its strategic importance
• Identifying stakeholders and understanding their needs
• Developing effective communication strategies
• Crisis management and reputation management
• Leveraging digital and social media platforms
Protocol and Etiquette
• Business etiquette and professional conduct
• Formal and informal dining etiquette
• Hosting and attending events and meetings
• International protocol and cultural considerations
• Nonverbal communication and body language
Travel Management
• Coordinating travel arrangements for individuals and groups
• Negotiating with travel providers and managing budgets
• Ensuring compliance with travel policies and regulations
• Providing exceptional customer service to travelers
• Utilizing technology and tools for efficient travel management

FOR WHOM:
Public Relations managers, Supervisors, Officers and Others who perform related functions both in public and private sector

1ST BATCH: Tuesday, February 24, 2026 — Friday, February 27, 2026.

2ND BATCH: Tuesday, June 30, 2026 — Friday, July 3, 2026.

3RD BATCH: Tuesday, October 27, 2026 — Friday, October 30, 2026.

The training methodology integrates lectures, interactive discussions, collaborative group exercises, and
illustrative examples. Participants will acquire a blend of theoretical insights and hands-on practical
experience, emphasizing the application of learned techniques. This approach ensures that attendees return
to their professional environments equipped with both the competence and self-assurance to effectively
implement the acquired skills in their responsibilities.